Mumbai: Zee Entertainment Enterprises Limited has appointed Aayush Khanna as Vice President, Programming for its Unite8 Sports Channels. Khanna brings over 18 years of experience in live and non-live creative productions to the role.
Khanna joins Zee at a pivotal moment, with the network having secured broadcast rights for the FIFA World Cup 2026 in India. His mandate will include overseeing the programming and production strategy for what is widely regarded as the largest sporting event on the planet.
Prior to this appointment, Khanna spent over 13 years at Sony Pictures Networks India, where he joined as Executive Producer in 2013. He most recently held the position of Associate Creative Director at the broadcaster. Earlier in his career, he was associated with Greymatter Entertainment and Nimbus Sports.
Over the course of his career, Khanna has led live and non-live broadcast coverage across a wide range of marquee properties, including the Tokyo Olympics, multiple editions of the FIFA World Cup, UEFA Champions League, UEFA Euros, the Indian Premier League, Tennis Grand Slams, the NBA, Hockey India League, and various domestic and international cricket tournaments, among others.
His areas of expertise span large-scale production setup, budget optimisation, creative and technical crewing, content development, broadcasting compliance, and sales integration across platforms.
