Mumbai: MBG Card, a digital marketing automation platform, has unveiled a nationwide digital campaign featuring acclaimed actor Pankaj Tripathi as its official brand ambassador. The partnership marks a significant milestone in the company’s growth journey as it seeks to expand its visibility and strengthen its connection with small and medium business owners across the country.
Conceptualized, scripted, and produced by Goosebumps Network, MBG Card’s creative agency partner, the campaign comprises a series of brand films that showcase how the platform helps businesses simplify lead generation, automate customer engagement, and harness the power of digital marketing without added complexity. Goosebumps Network also facilitated the onboarding of Pankaj Tripathi for the campaign.
The campaign is built around the everyday challenges faced by entrepreneurs and highlights MBG Card’s role in enabling businesses to focus on growth while streamlining their digital marketing efforts.
Commenting on the campaign, Abhinavv Dubeyy, Founder & CEO, MBG Card, said, “We built MBG Card for the business owner who doesn’t have time to figure out digital, they just need it to work. Pankaj ji embodies that same no-nonsense authenticity. He speaks to every corner of India, and that’s exactly where our customers are. Goosebumps Network didn’t just produce a great campaign, they built a partnership that genuinely reflects who we are.”
Sharing his thoughts on the creative collaboration, Ashish J. Banka, Founder & CEO, Goosebumps Network, added, “The brief was simple: make it feel real. Pankaj Tripathi doesn’t need to perform relatability, he carries it naturally. That’s what the MBG Card story needed. We’re proud to have brought this campaign to life and to have played a role in making this partnership happen.”
Speaking about his association with the brand, Pankaj Tripathi, Brand Ambassador, MBG Card, said, “Across India, I meet countless entrepreneurs and business owners who work hard every day to grow their dreams. What impressed me about MBG Card is how it makes digital marketing simple and accessible for them. Technology should help people focus on their business, not complicate it. I’m happy to be associated with a platform that is helping small and medium businesses connect with more customers and grow with confidence.”
The campaign will be rolled out across social media platforms, OTT channels, YouTube, and various digital touchpoints nationwide. It will target small and medium business owners across Tier 1, Tier 2, and Tier 3 cities, where MBG Card already serves more than 10,000 customers.
With this campaign, MBG Card aims to reinforce its positioning as a technology-driven growth partner for businesses, leveraging relatable storytelling and a trusted brand ambassador to drive awareness and adoption among India’s growing entrepreneurial community.
