New Delhi: Earth intelligence and geospatial analytics firm SatSure has strengthened its leadership team with the appointment of Bianca Ghose as Chief Marketing & Communications Officer (CMCO). In her new role, Ghose will join the company’s Executive Leadership Team and spearhead its global marketing, communications, and brand-building efforts.
The appointment comes at a pivotal stage for SatSure as it scales its presence across international markets in the fields of Earth observation, geospatial artificial intelligence, and decision intelligence solutions.
Announcing the development on LinkedIn, SatSure welcomed Ghose to the organisation, highlighting her extensive experience spanning nearly two decades across marketing, communications, media, and corporate affairs in India, Europe, and the United States.
Commenting on the appointment, Prateep Basu, Founder and CEO of SatSure, said, “Bianca brings the kind of narrative clarity and commercial instinct that transcends any single industry. That’s exactly what SatSure needs as we translate our momentum into greater market confidence, trust, and influence worldwide.”
Ghose joins SatSure after a seven-year tenure at Wipro, where she held several senior leadership positions. Most recently, she served as General Manager and Head of Strategic Communications in the CEO’s Office. During her time at the technology services giant, she also worked as Chief Storyteller and Head of Marketing for its Global Consulting Group, contributing to brand reputation management, executive communications, content strategy, thought leadership, and marketing programmes.
Prior to Wipro, she served as Global Head of Content Marketing at HCLTech and was Managing Editor at Weber Shandwick. Her professional journey also includes a distinguished career in journalism. Ghose spent seven years with NDTV as a business news anchor and correspondent, covering economic and corporate developments. She has additionally held roles at Thomson Reuters and CNBC-TV18.
Beyond her corporate responsibilities, Ghose is actively involved in governance and social impact initiatives. She serves on the Board of Directors of Ek Kadam Aur – Foundation for Education and Health and is also a Board Candidate with the NYSE Board Advisory Council Network.
Recognised as a sought-after speaker, she has delivered more than 60 keynote addresses and lectures globally, including presentations at TEDx platforms and leading educational institutions. Academically, Ghose holds an honours degree in English Literature from Lady Shri Ram College for Women and a Master’s degree in Broadcast Journalism from the Asian College of Journalism.
