Mumbai: Fossil has unveiled its new Summer 2026 campaign featuring brand ambassadors Varun Dhawan and Kriti Sanon, bringing together nostalgic storytelling, playful visuals, and contemporary style through a vibrant seasonal narrative.
Designed around the spirit of summer, the campaign unfolds across two distinct creative worlds — Dreaming In Color and A Summer Dream Come True — each capturing the energy, nostalgia, and individuality associated with the season.
Set against retro-inspired dreamscapes, the campaign combines immersive storytelling with fashion-forward aesthetics, showcasing Fossil’s latest watch collections through visually rich moments and elevated styling.
The first chapter, Dreaming In Color, takes inspiration from summer’s bold blue palette and places Varun Dhawan and Kriti Sanon inside a whimsical candy-store universe filled with monochromatic visuals, playful interactions, and vintage influences. Through expressive styling and a celebration of self-expression, the campaign highlights Fossil’s statement timepieces FS6167 and ES5480.
Complementing this colourful narrative is A Summer Dream Come True, which introduces a cinematic, nostalgia-led setting inspired by classic summer moments. Set around a vintage-style ice cream cart, the film captures playful chemistry between the two stars while spotlighting Fossil’s latest watch styles ES5478 and ME3278 as seasonal essentials.
Commenting on the campaign, Varun Dhawan, Brand Ambassador for Fossil India, said, “Summer always has this fun, easy energy, and this campaign really brings that alive. I like how naturally the watches fit into both films, whether it’s the playful ice cream cart world or the bold candy-store setting, it all feels very effortless. Pieces like the Machine Chronograph and Everett stand out for me because they’re versatile, easy to wear, and just work with everyday summer looks without overthinking it. It’s that mix of fun and classic that really defines Fossil for me.”
Sharing her experience, Kriti Sanon, Brand Ambassador for Fossil India, added, “Summer is all about having fun with style – more colour, more personality. The Dreaming in Color film was such a fun experience to shoot, and I love how each watch in the collection has its own distinct character. Whether it’s Raquel or Scarlette, there’s something for every mood.”
Through nostalgic visuals, vibrant seasonal tones, and the on-screen chemistry between the two ambassadors, Fossil’s latest campaign aims to encourage consumers to embrace summer with confidence, individuality, and timeless style.
The campaign will roll out across media channels throughout June.
