Delhi: Arte Mediatech, a creative media and MarTech agency, has secured the comprehensive creative and digital mandate for Vahan, an AI-powered recruitment marketplace focused on enabling employment opportunities for India’s 300 million blue-collar workforce.
Under the mandate, Arte Mediatech will lead Vahan’s overall creative strategy and digital communication efforts, including content planning and integrated campaigns across platforms. The partnership is aimed at strengthening Vahan’s brand presence as it continues to scale its AI-driven recruitment platform across industries.
As part of the engagement, Arte Mediatech will manage creative planning and end-to-end digital marketing strategy while building and enhancing Vahan’s presence across digital channels to engage both job seekers and employer partners.
Vahan has been working towards transforming India’s labour market by helping companies hire quality workers through AI-assisted workflows, reducing operational overheads and minimising dependency on multiple recruitment vendors.
By leveraging machine learning-driven technology and removing exploitative intermediaries, Vahan seeks to lower worker attrition and improve productivity levels. The platform also aims to improve labour supply even in stressed market conditions, helping reduce turnaround times by over 20% and enabling faster onboarding during peak demand periods.
Speaking on the collaboration with Vahan, Rohit Sakunia, Co-Founder of Arte Mediatech, said, “Vahan is building a category that is both large and deeply relevant to India’s workforce. Our focus will be on simplifying this story and bringing out the impact of its platform through consistent and insight-led creative and digital interventions. We look forward to working closely with the Vahan team to scale this narrative across audiences.”
Commenting on the partnership, Saurabh Dubey, Head of Growth and Partnerships, Vahan, said, “As we continue to scale our platform and expand our reach, building a stronger and more consistent brand narrative becomes important. Arte Mediatech’s understanding of digital ecosystems and content-led storytelling aligns with what we are looking to achieve in this phase of growth.”
The collaboration is expected to strengthen Vahan’s position within India’s rapidly evolving labour ecosystem through sharper storytelling and targeted digital engagement strategies, helping build a brand narrative designed to create stronger connections and drive meaningful conversion outcomes.
