Mumbai: Strengthening its efforts to make the FIFA World Cup 2026™ more accessible and immersive for football fans nationwide, Zee Entertainment Enterprises Ltd. (‘Z’) has announced a series of screening partnerships to enable official public viewing experiences across India.
As part of the initiative, the Company has awarded public viewing rights to partners including Novex Communications, Eagles FC Kerala, Zion Bridge, and What’s up Goa, enabling authorised and seamless screenings of FIFA World Cup 2026™ matches across multiple venues and audience touchpoints.
Through these partnerships, fans will have opportunities to experience the tournament beyond their homes in community-led environments designed to amplify the excitement and energy of football.
Expanding the viewing ecosystem further, ‘Z’ has also partnered with PVR INOX and Cinepolis to bring select FIFA World Cup 2026™ matches to cinema audiences across India. The initiative aims to create an elevated viewing experience by offering fans access to marquee matches on the big screen.
Supported by relevant local authorities, the public viewing rights framework will enable a broad network of venues including cinemas, pubs, restaurants, clubs, gymkhanas, airports, educational institutions, and hotels to host official screenings throughout the tournament.
The move forms part of ‘Z’s broader strategy to build a stronger football ecosystem in India while expanding the reach and accessibility of the FIFA World Cup 2026™. By enabling large-scale public screenings, the Company seeks to encourage community participation, deepen fan engagement, and accelerate football fandom across markets.
Speaking about the initiative, Gareth Eswin Thomas, Business Head – Zee Live, Zee Entertainment Enterprises Ltd., said, “FIFA World Cup 2026 is one of the most celebrated sporting spectacles globally, and our endeavour is to make the tournament accessible to as many fans as possible across India. Through our screening partnerships, we are creating opportunities for communities to come together and experience the passion, excitement and energy of football in a seamless manner. In today’s attention economy, shared experiences have become increasingly valuable, and live sports remain one of the few formats capable of bringing large audiences together in real time. From cinemas and hospitality venues to clubs, educational institutions and public spaces, we are building an ecosystem that extends the FIFA World Cup 2026 experience beyond the home and brings fans closer to the action. As football continues to witness growing popularity in India, these partnerships will play a key role in creating memorable shared experiences for fans across the country.”
With an expanding network of venue and distribution partners, ‘Z’ continues to strengthen its football proposition while creating multiple authorised, high-quality touchpoints for fans to engage with the FIFA World Cup 2026™ experience across India.
