Mumbai: Jerai Fitness, an Indian fitness equipment manufacturer with over three decades of expertise in designing, manufacturing and trading fitness equipment, has announced the onboarding of Commonwealth Wrestling Championship Gold medallist and athlete Ritu Phogat as its Brand Ambassador.
The partnership marks a strategic step in Jerai Fitness’s efforts to strengthen its positioning around athletic performance, strength training and fitness excellence across India.
Ritu Phogat, a Commonwealth Wrestling Gold medallist and Asian Games Bronze medallist, has also made a successful transition into mixed martial arts (MMA) through ONE Championship. Widely recognised as “The Indian Tigress,” she became the first Indian woman to reach a ONE Championship MMA World Grand Prix final.
Through this collaboration, Jerai Fitness aims to deepen its engagement with athletes, fitness professionals and health-conscious consumers while reinforcing its positioning as a comprehensive fitness equipment solutions provider.
The association also reflects the company’s focus on building credibility across India’s evolving fitness ecosystem by partnering with athletes who embody discipline, resilience and high performance.
Commenting on the announcement, Rajesh Rai, Chairman and Managing Director, Jerai Fitness, said, ” Ritu has built her career through years of dedication to training and competition at the highest level. Her journey resonates with athletes and fitness enthusiasts alike, making her an ideal ambassador for Jerai Fitness, and we look forward to inspiring more people through this partnership.”
Speaking on the association, Ritu Phogat said, “Strength training has been the foundation of my journey, from wrestling mats to the MMA cage. I’m proud to partner with a homegrown brand like Jerai Fitness that is helping athletes and fitness enthusiasts train better with their equipment. I’m excited to represent a company that shares my commitment to performance, hard work, and continuous improvement.”
With Ritu Phogat joining its brand roster, Jerai Fitness plans to further encourage fitness enthusiasts and aspiring athletes to embrace strength training and pursue their performance goals with greater confidence and commitment.
