New Delhi: Campus Activewear has announced its entry into the growing neo-casual footwear category with the launch of Élan by Campus, a new collection designed for modern consumers seeking a balance of style, comfort, and versatility. Marking the launch, the brand has unveiled its latest campaign, ‘Most Elegant Man in Town’, featuring actor Jim Sarbh.
With this launch, Campus Activewear expands its portfolio beyond sports and athleisure into occasion-fluid footwear, responding to evolving consumer preferences and changing lifestyle needs. Positioned as an elegant alternative to traditional formal footwear, Élan by Campus aims to combine premium aesthetics with everyday comfort.
The collection is designed for consumers navigating multiple moments throughout the day and includes styles suited for office wear, business meetings, social outings, and casual occasions. The range spans casual shoes, loafers, derby shoes, moccasins, and brogues.
Supporting the launch is a fashion-led campaign film that presents elegance through a contemporary visual narrative.
In the film, Jim Sarbh appears as himself—confident, relaxed, and understated—as he moves through a stylized setting that highlights different facets of modern masculinity. Rather than depicting transformation, the narrative focuses on revealing personality through movement, mood, and style, reinforcing the idea that elegance is defined by confidence and presence rather than performance.
Commenting on the launch, Nikhil Aggarwal, Whole Time Director & Chief Executive Officer, Campus Activewear Ltd., said, “Élan by Campus marks an important step in our portfolio evolution and reflects our strategy of addressing emerging consumer needs through relevant product innovation. As the neo-casual category gains momentum, Élan strengthens our presence in a growing segment with a premium, versatile offering for aspirational consumers”
Speaking about his association with the campaign, Jim Sarbh said, “What I like about Élan by Campus is that it approaches style in a way that feels effortless and authentic. It combines elegance, comfort, and versatility without being loud or overdone. For me, the right footwear has the ability to complete a look and add confidence in a subtle yet meaningful way, and that is what makes this association feel like a natural fit.”
The campaign will roll out across digital, social, retail, and e-commerce platforms including Amazon India and Myntra as Campus Activewear continues to strengthen its lifestyle positioning through fashion-first storytelling and culturally relevant narratives.
The Élan by Campus collection is now available through the brand’s official website, retail outlets across India, and leading e-commerce platforms.
