Mumbai: Vi, a telecom operator, has announced a strategic partnership with Spotify, the global audio streaming platform, aimed at enhancing digital entertainment experiences for subscribers by combining seamless connectivity with premium audio content.
Under the partnership, Vi Postpaid customers will receive complimentary access to Spotify Premium for three months at no additional cost upon activating or retaining eligible plans. The companies also intend to explore future opportunities to expand the collaboration and deliver additional entertainment offerings.
The move strengthens Vi’s broader strategy of creating value-led digital experiences by integrating premium lifestyle and entertainment services into its telecom ecosystem.
Through the offering, eligible Vi Postpaid users will gain access to Spotify Premium features including ad-free listening across more than 100 million tracks, offline downloads of songs, playlists, albums and over seven million podcast titles, unlimited skips and playback controls, along with high-quality audio streaming of up to 320 kbps.
The bundled experience is designed to support consumers across multiple use cases including commuting, exercising, travelling and everyday entertainment consumption.
Commenting on the partnership, Avneesh Khosla, Chief Marketing Officer, Vi, said, “Music is central to our customers’ digital lives. We are thrilled to partner with Spotify to bring premium music & audio experiences to our user base. This collaboration strengthens our entertainment ecosystem, which we have built over the years by partnering with global leaders. By combining forces with Spotify, we are offering an unmatched content mix that makes Vi the top choice for subscribers.”
Commenting on the collaboration, Amarjit Batra, Managing Director, Spotify India, said, “Music is an essential part of everyday life for millions of Indians, whether they are commuting, working out, or unwinding. Through our first-of-its-kind telco partnership in India with Vi, we are making Spotify Premium more accessible to music and podcast fans across the country, and helping more Vi users experience the value of a premium streaming experience. It is about making high-quality listening and unlimited control the new standard for music fans in India. We are not only enhancing the listening experience but also helping create greater long-term value for artists, creators, and the wider music industry in India.”
Eligible users who have not previously used Spotify will be able to activate their complimentary subscription through the Vi App.
