Mumbai: Zed Black Agarbatti, an incense and fragrance brands from Mysore Deep Perfumery House (MDPH), has announced its association with the India vs Ireland T20I Series 2026 as a Silver Sponsor, further strengthening its long-standing relationship with cricket while expanding its reach across domestic and international audiences.
The two-match T20I series between India and Ireland will be played at the iconic Civil Service Cricket Club (Stormont), Belfast, on June 26 and June 28, 2026. The tournament is expected to draw significant viewership across India, Ireland, and the global Indian diaspora through Sony Sports Network and Sony LIV.
The partnership marks another step in Zed Black’s sports marketing strategy, with the company continuing to align itself with premium sporting properties to deepen consumer engagement and build stronger brand visibility across markets.
Commenting on the partnership, Ankit Agrawal, Director, Mysore Deep Perfumery House, said, “Cricket has a unique ability to bring people together, transcending borders, cultures, and generations. We are delighted to partner with the India vs Ireland T20I Series 2026 as a Silver Sponsor and be part of this exciting international series featuring India and Ireland. As a brand built on trust and consistency, we see sports as a powerful medium to engage with consumers and strengthen our connect with audiences across India and global markets.”
The company said the association also supports its international expansion strategy. Zed Black currently exports its products to more than 45 countries, and the India-Ireland series provides an opportunity to strengthen visibility among global consumers, especially the Indian diaspora, while reinforcing its presence in key overseas markets.
Over the years, Zed Black has steadily built a strong sports marketing footprint. The brand served as the Official Prayer Partner of Delhi Capitals during IPL 2023 and has associated with major cricketing properties including the India vs South Africa T20I Series 2024 and the Madhya Pradesh League 2024. Its long-standing association with cricket legend MS Dhoni has further contributed to strengthening consumer trust and brand recall nationwide.
The India-Ireland T20I Series adds another milestone to the brand’s sports journey and reinforces its strategy of engaging millions of cricket fans through marquee sporting platforms.
Beyond incense products, Zed Black has expanded into a broader portfolio of prayer essentials including agarbattis, dhoop sticks, Bhimseni camphor, fragrances, and devotional products. With increasing investments across innovation, distribution, sports marketing, and consumer engagement, the company continues to strengthen its position in India and global markets.
As anticipation builds ahead of the opening match in Belfast, Zed Black aims to leverage the sporting spectacle to deepen consumer connect while reinforcing its identity as a trusted Indian brand with a growing international footprint.
