Hyderabad: Hyderabad has welcomed the launch of Multiverse, a new-age integrated communications agency offering end-to-end services in Advertising, Public Relations, Digital Marketing, and Corporate Event Management. Founded by seasoned communications professional Mr. Vijay Amruth Raj, the agency is built on the belief that purposeful, credible, and consistent communication is the foundation of strong and enduring brands.
Launching its operations from Hyderabad, Multiverse has announced plans to expand its presence to New Delhi, Mumbai, Bengaluru, and Chennai, providing organisations across India with strategic, insight-driven communication solutions designed to strengthen brand reputation, enhance stakeholder engagement, and deliver measurable business outcomes.
At the helm of Multiverse is Vijay Amruth Raj, a communications veteran with more than 25 years of experience spanning journalism, advertising, corporate communications, and public relations.
His professional journey includes leading global communications at Biological E. Limited, where he played a key role in the national launch of the CORBEVAX COVID-19 vaccine. He also established the Corporate Communications function at Tata Projects Limited, where the initiative was recognised as a Promising Practice within the Tata Group.
Before transitioning into corporate leadership, Vijay held senior positions at Perfect Relations, one of India’s leading public relations consultancies, and served as Hyderabad Branch Head at Rediffusion | YR, managing campaigns for renowned brands including Airtel, Toyota Motors, Oracle, and several other national and global clients. He also contributed to corporate reputation and stakeholder engagement during his tenure at Dr. Reddy’s Laboratories.
His career began in journalism with Newstime, the English daily published by Ushodaya Publications, an experience that continues to shape his media-centric approach to strategic communications. Over the years, he has received multiple honours from the Association of Business Communicators of India (ABCI) and has also been recognised on the Tata Engage platform.
Multiverse offers a comprehensive portfolio of integrated communication services, including:
- Advertising: Strategic brand campaigns across traditional and digital platforms.Public Relations: Media
- relations, reputation management, crisis communications, and policy advocacy.
- Digital Marketing: Social media management, content marketing, SEO, online reputation management, and paid digital campaigns.
- Corporate Event Management: Product launches, press conferences, institutional events, and government-linked programmes.
By bringing these capabilities under one roof, the agency aims to help businesses maintain a consistent brand voice across every communication channel.
Founder Speaks
Vijay Amruth Raj, Managing Director, Multiverse, said “I am delighted to announce the launch of Multiverse in Hyderabad. Over the course of my career, I observed a persistent challenge: fragmented brand voices, with companies forced to split their identities across separate PR, digital, advertising, and event firms. I founded Multiverse to change that. We bring client-side precision, corporate affairs expertise, and award-winning creative strategies under one unified roof. Multiverse is not just a service provider—it is a trusted partner in building enduring brands.”
Drawing upon decades of experience working at the intersection of business, government, healthcare, and infrastructure, Vijay has led several high-impact communication initiatives, including vaccine launches, international financial agreements, and major infrastructure inaugurations.
Multiverse seeks to leverage this expertise by delivering integrated communication strategies that ensure consistency across internal and external stakeholder engagement. The agency’s approach is designed to help organisations build stronger relationships with customers, employees, investors, regulators, media, and communities while supporting long-term business growth.
With businesses increasingly seeking unified communication strategies in a rapidly evolving digital landscape, Multiverse enters the market with an integrated model that combines strategic thinking, creative excellence, and execution expertise under a single brand.
