New Delhi: VIDA, powered by Hero, has unveiled a refreshed brand identity as it marks the next phase of its evolution from an electric scooter brand to a broader mobility ecosystem. The company also secured a place in the Asia Book of Records for creating the largest brand logo, spanning 35,292 sq. ft.
Originally launched globally in 2022, VIDA has expanded its portfolio beyond premium electric scooters to include family and commuter electric scooters, the DIRT.E off-road range and the future mobility platform NOVUS. The refreshed identity reflects the brand’s focus on delivering clean, intuitive and dependable mobility solutions.
At the centre of the new identity is a geometric V-Lettermark derived from the Hero logo. Built around the left pillar of Hero’s ‘H’, symbolising trust, scale and engineering, the design is tilted forward at a 30-degree angle to represent progress. The identity also introduces “The VOOM” — a kinetic mark, motion language and electric sonic signature designed to work across multiple consumer touchpoints, from vehicle motors to digital dashboards.
The refreshed visual identity retains the “powered by Hero” endorsement, reinforcing the backing of Hero MotoCorp’s manufacturing legacy while positioning VIDA as an accessible aspirational mobility brand. The black-and-white wordmark signifies strength and sophistication, while orange represents optimism, movement and energy.
Commenting on the new brand identity, Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, “True progress never stands still; it anchors itself in the deep roots of a trusted legacy to branch out into bold, new directions. When I launched VIDA in 2022, I called it the dawn of something special, meaning “Life”, was created to drive a positive impact and move us all forward meaningfully. Four years on, that purpose grew into a movement – a purpose to build a better world.”
Sharing her insights on the brand’s evolution, Kausalya Nandakumar, Chief Business Officer, Emerging Mobility Business Unit, Hero MotoCorp, said, “Today’s customer is buying an upgrade to their life, and they expect it to be effortless, reliable and within reach. Our new identity is built for that customer, and for the breadth of what VIDA now offers. The V-Letter mark captures it best: Hero’s legacy and VIDA’s future, moving forward together. Hero gives our aspiration scale; VIDA gives that scale desirability. Together, we are making aspirations accessible.”
To commemorate the launch of its refreshed identity, VIDA created the largest brand logo recognised by the Asia Book of Records. The installation was built using the company’s electric mobility portfolio, including the VIDA VX2, VIDA DIRT.E K3, NOVUS NEX 1 and Hero XPulse.
The company said the new identity will be introduced in phases across physical retail outlets, digital platforms and connected interfaces, including future product launches, as it looks to expand its presence in India’s evolving electric mobility market.
