New Delhi: Haier Appliances India has renewed its partnership with JioHotstar as the Associate Partner for the exclusive streaming of Wimbledon in India, marking the third consecutive year of collaboration between the consumer durables brand and the digital streaming platform. Through the association, Haier aims to strengthen its engagement with premium sports audiences while reinforcing its long-term Sport-o-Tainment marketing strategy.
The partnership aligns with Haier’s focus on connecting with digitally savvy and affluent consumers through marquee global sporting events. Wimbledon, regarded as one of the most prestigious tennis tournaments in the world, offers the brand access to a highly engaged audience that closely mirrors its premium positioning.
Haier said its continued association with Wimbledon reflects the company’s philosophy of “More Creation, More Possibilities,” drawing parallels between the unpredictability and excellence of tennis and its own approach to innovation and consumer experience.
Commenting on the partnership, NS Satish, CEO, Haier Appliances India, said, “At Haier India, we view sports as a powerful platform to create meaningful consumer experiences that extend beyond our products. Our renewed partnership with JioHotstar for the streaming of Wimbledon reflects this commitment, enabling us to connect with a premium, digitally savvy audience through one of the world’s most prestigious premier tennis tournament. As part of our Sport-o-Tainment strategy, we are leveraging the power of world-class sports to strengthen brand affinity and foster deeper consumer engagement. This collaboration reinforces Haier’s position as an innovation-led lifestyle brand while bringing the excitement of Wimbledon closer to millions of Indian consumers.”
Commenting on the collaboration, Anup Govindan, Head of Revenue, JioStar, Sports, said, “We are thrilled to have Haier continuing its partnership for Wimbledon on JioHotstar for the third consecutive year. Arguably the crown jewel of the Grand Slams, Wimbledon is a global spectacle that transcends sport, steeped in unmatched tradition, that naturally draws a highly engaged, premium audience year after year. By bringing together the unparalleled prestige of the hallowed grass-courts and our exceptional digital reach, this sustained collaboration is a testament to the immense value we drive for both our viewers and Haier.”
