Mumbai: ZeroHarm Sciences has partnered with brand consultancy Sideways to strengthen its brand identity and enhance its differentiation in India’s rapidly growing nutraceuticals market.
The collaboration is aimed at making ZeroHarm’s scientific credentials and proprietary technology more accessible to consumers while building stronger brand awareness and recall. The company believes the partnership will support its long-term ambition of establishing itself as a leading science-backed nutraceutical brand in India and international markets.
Built on a foundation of scientific research, proprietary aqueous extraction technology and advanced formulations designed to improve nutrient absorption, ZeroHarm sees an opportunity to better communicate the value of its innovations to consumers.
As part of the mandate, Sideways will work closely with ZeroHarm to refine its brand positioning, visual identity, packaging and communication strategy, creating a more distinctive and consistent brand presence across consumer touchpoints.
Commenting on the partnership, Sachin Darbarwar, Founder, ZeroHarm Sciences, said, “We’ve spent six years making ZeroHarm’s products better and far less time making ZeroHarm easier to understand. As we enter our next phase of growth, we felt the need for a brand that carries the same weight as what’s inside the bottle. We’re excited to partner with Sideways to help visualize and tell that story more clearly.”
Sharing his perspective, Abhijit Avasthi, Co-Founder, Sideways, said, “The nutraceuticals category is becoming increasingly crowded, but very few brands are built around genuine scientific differentiation. What stood out to us about ZeroHarm is the depth of science, innovation and rigour behind their products. Our role is to express those strengths through a brand that is clear, distinctive and memorable. We are excited to partner with the team and tell their story with the same conviction that has gone into building the business.”
