Pune: Mercedes-Benz India has announced a series of leadership changes across its Sales & Marketing function, reinforcing its focus on enhancing customer experiences through real-time data strategies, artificial intelligence (AI) deployment and deeper integration of retail finance into the customer journey. The organisational changes will come into effect from September 1, 2026.
As part of the restructuring, Nandita Godbole, currently General Manager, Digital Customer Unit, has been appointed Head of Marketing, succeeding Amrit Baid. Baid will take over as General Manager, Retail Finance & Pre-Owned Cars, while Jamsheed Bhadha, currently General Manager, Product Planning & Sales Planning, will move to a new role within Mercedes-Benz in Dubai. He will be succeeded by Sanjay Kochar, currently General Manager, TEV & BEV Sales.
The company said the appointments reflect Mercedes-Benz India’s emphasis on promoting internal talent, strengthening cross-functional leadership and preparing future-ready leaders while accelerating innovation-led growth.
Announcing the organisational changes, Brendon Sissing, Vice President, Sales & Marketing, Mercedes-Benz India, said, “Our people remain the driving force behind Mercedes-Benz’s customer centricity and sustained success. These organizational changes reinforce our commitment to creating exceptional customer experiences using real time data strategies, AI deployment, and integrated business capabilities, while building future-ready leaders by offering a broader cross-functional exposure to our talents. We thank our colleagues for their invaluable contributions and unwavering passion in making Mercedes-Benz the most desirable luxury brand. We wish them continued success in their new roles as they will shape the next chapter of our innovation-led growth.”
In her new role, Godbole will spearhead the company’s marketing initiatives with a strong emphasis on AI-led customer engagement. Having previously worked across marketing, retail sales and the Digital Customer Unit, she has played a key role in driving customer-centric and data-led business strategies. Mercedes-Benz said her priorities will include leveraging real-time data and predictive insights to anticipate customer needs, deliver personalised interactions and create seamless customer experiences across every stage of the ownership journey.
Meanwhile, after leading several high-profile product launches and marketing campaigns including ‘Dreams Day’, ‘Wish Box’ and ‘G-Tribe’, Amrit Baid will now oversee Mercedes-Benz India’s Retail Finance and Pre-Owned Cars business. The company noted that its retail finance portfolio now supports more than 50% of total vehicle sales through financing programmes such as Star Agility and has grown to a portfolio exceeding ₹15,000 crore. The leadership transition aims to further integrate retail finance into the overall customer experience.
The latest organisational restructuring comes as Mercedes-Benz India continues to invest in digital transformation, AI-enabled customer engagement and leadership development to support its long-term growth strategy in the country’s luxury automotive market.
