Mumbai: Revital, a multivitamin brand from Sun Pharmaceutical Industries Limited, has unveiled its latest integrated campaign featuring Bollywood actor Vicky Kaushal. The campaign introduces a fresh perspective on everyday fatigue, encouraging consumers to recognise that feeling low on energy may not always stem from physical exertion alone.
In today’s always-on world, long workdays, constant connectivity, family responsibilities, and the mental load of everyday life can leave people feeling drained, even without significant physical activity.
Research suggests that chronic stress can influence the body’s metabolism and energy balance over time. These stress-related changes may contribute to a drop in energy levels and feelings of fatigue. Building on these insights, Revital’s latest campaign encourages consumers to take a broader view of everyday energy while highlighting the role of scientifically formulated nutrition in supporting everyday energy.
Actor Vicky Kaushal fronts the campaign, bringing Revital’s message to life through a relatable portrayal of everyday life.
Vidhi Shanghvi, executive director, Sun Pharma, said, “Consumers today are navigating a fundamentally different reality, where mental demands and everyday stress are becoming just as significant as physical exertion in shaping energy levels. This shift presents an opportunity to redefine the conversation around everyday fatigue and foster a more holistic understanding of energy and well-being. At Revital, we are committed to staying ahead of evolving consumer needs through science-led innovation and trusted nutritional solutions that help people meet the demands of modern life and maintain everyday vitality.”
Akshay Seth, senior executive creative director, Ogilvy India, said, “We wanted to tell a story that feels instantly familiar, but still makes people pause and rethink what they know. The multivitamin category has usually spoken about fatigue through the lens of nutrition or age. As category leaders, we saw an opportunity to shift the conversation towards another everyday reality: the impact of stress. The gym setting allowed us to contrast what people expect with what many actually experience, making the insight feel both surprising and relatable.”
The integrated campaign will be rolled out across television, digital platforms, connected TV (CTV), OTT and social media, bringing Revital’s message to consumers across multiple touchpoints.
Backed by a formulation of 20 essential nutrients, including Natural Ginseng, Revital is clinically tested to reduce stress by 50% and increase energy by 30% in 30 days*.
By combining a scientifically formulated nutritional solution with a relevant consumer insight, Revital continues to support people in meeting the demands of increasingly busy lifestyles while staying true to its trusted role in supporting everyday energy.
