Mumbai: ToBe Online Solutions Pvt. Ltd., a digital trust infrastructure company, has appointed Satyanarayana Murthy YVS (Satya) as its Chief Strategy Officer (CSO) as it looks to accelerate growth and expand its digital trust platform in an increasingly AI-driven ecosystem.
The company said the appointment comes as it scales its platform to help brands, agencies, creators, publishers, platforms and regulators strengthen trust, transparency and accountability in digital content and advertising.
Satya brings more than three decades of experience across media, advertising, business strategy, partnerships and digital transformation. Prior to joining ToBe, he held leadership roles at WPP Media (formerly GroupM), where he led the India businesses for GOAT (Influencer Marketing) and WPP Motion Entertainment, in addition to stints at Radio Indigo and Radio City.
At ToBe, Satya will lead the company’s strategic roadmap, focusing on market expansion, ecosystem partnerships, enterprise growth and long-term business strategy while working closely with the leadership team to align product innovation, technology and commercial execution.
Commenting on the appointment, Bharat Gupta, Founder & CEO, ToBe Online, said, “As AI rapidly transforms how digital content is created, distributed, and consumed, trust is becoming the defining infrastructure of the digital economy. Building that infrastructure requires not only breakthrough technology but also strategic leadership capable of bringing together industry, regulators, platforms, and creators around a shared vision. Satya’s extensive experience in scaling businesses and building strategic partnerships makes him an invaluable addition to our leadership team as we enter our next phase of growth.”
Speaking on his appointment, Satyanarayana Murthy YVS said, “The digital ecosystem is evolving at an unprecedented pace. As AI reshapes content creation and distribution, establishing trust at scale will become one of the defining challenges—and opportunities—for the industry.”
He added, “ToBe is building a category-defining platform with the potential to make digital trust measurable, proactive, and scalable. I am grateful for the opportunity and I look forward to working with Bharat and the entire team to strengthen partnerships, accelerate growth, and help shape, next generation of trusted digital infrastructure.”
ToBe is developing a digital trust infrastructure platform designed to help enterprises, agencies, creators, publishers and regulators verify content authenticity, strengthen compliance, improve transparency and support responsible digital growth.
The company said the appointment comes at a time when AI-generated content, creator-led marketing and digital advertising are reshaping consumer engagement, increasing the need for trusted systems capable of verifying authenticity and ensuring regulatory compliance.
As Chief Strategy Officer, Satya will be responsible for expanding strategic partnerships, driving enterprise adoption and advancing ToBe’s long-term vision of becoming a foundational trust layer for the digital economy.
