Bengaluru: Wipro Consumer Care & Lighting has signed definitive agreements to acquire the Good Home and Eva brands from TTK Healthcare Ltd for ₹256 crore, marking its 17th acquisition as it expands its presence in the home care and personal care segments.
The acquisition adds two established brands to Wipro Consumer Care’s portfolio, strengthening its position in categories such as air care, household cleaning, deodorants and fragrances.
Good Home offers products across air care, odour removers, scrubbers and drain cleaners, while Eva is among India’s early deodorant brands with a portfolio that includes body sprays, no-gas perfumes, underarm roll-ons and talcum powders.
The two brands together generated revenues of ₹148 crore in FY26.
Commenting on the acquisition, Kumar Chander, CEO, Wipro Consumer Care & Lighting and MD, Wipro Enterprises, said, “Good Home and Eva are well-established brands with a strong legacy and enduring consumer trust. This acquisition, our 17th to date, further strengthens our home care and personal care portfolio while expanding our presence in categories that continue to see strong consumer relevance and long-term growth. We look forward to building on the equity these brands have created over the years and unlocking new opportunities through continued innovation, wider market reach and sustained investment in brand development.”
Neeraj Khatri, Chief Executive, Wipro Consumer Care, said, “The addition of Good Home and Eva is a strategic step in strengthening our presence in the home care and personal care categories. Both brands enjoy strong consumer trust and distinct market positions, making them a natural fit for our portfolio. Together, they enhance our ability to serve consumers across everyday needs while supporting our long-term growth ambitions.”
TT Raghunathan, Executive Chairman, TTK Healthcare Limited, said, “Good Home and Eva have been an integral part of our portfolio and have earned the trust of consumers over many years. We believe Wipro Consumer Care is well positioned to take these brands to the next stage of growth, supported by its strong FMCG capabilities and proven track record of nurturing acquired brands. We are pleased that these brands will continue to grow under Wipro Consumer Care’s stewardship.”
Sumit Keshan, Managing Partner – Wipro Consumer Care Ventures & M&A Head, India, said “Together, the Good Home and Eva brands complement Wipro Consumer Care’s existing portfolio and further reinforces its ambition of building a diversified FMCG business through a combination of organic growth and strategic acquisitions.”
The acquisition aligns with Wipro Consumer Care & Lighting’s strategy of expanding its presence in high-growth consumer categories through acquisitions of established brands with strong consumer recall.
Upon completion of the transaction, the company said it will retain the existing identities of the Good Home and Eva brands while investing in broader distribution, product innovation and market expansion. Wipro Consumer Care also plans to leverage its manufacturing, research and development, marketing and distribution capabilities to accelerate the long-term growth of both brands.
The acquisition further advances the company’s strategy of building a diversified FMCG portfolio through a combination of organic growth and strategic acquisitions in categories driven by rising hygiene awareness, premiumisation and evolving consumer preferences.
