Mumbai: Dentsu Creative Isobar has secured the digital and e-commerce mandate for Canon India’s Imaging Consumer Business (ICB). The account will be managed by the agency’s teams in Mumbai and Gurgaon.
The partnership marks a significant step in Canon India’s efforts to strengthen engagement with digital-first consumers and further enhance its imaging portfolio through integrated digital and commerce-led initiatives.
As part of the mandate, Dentsu Creative Isobar will lead Canon India’s digital and e-commerce strategy, leveraging its capabilities across media, data, consumer insights and digital retail. The agency will focus on enhancing consumer journeys, driving conversions and identifying new growth opportunities across digital and retail channels.
With consumer expectations evolving rapidly, the collaboration aims to create seamless and relevant brand experiences across multiple touchpoints. By combining audience intelligence with commerce expertise, Dentsu Creative Isobar will work towards improving brand visibility, strengthening consumer consideration and delivering measurable business outcomes.
The partnership aligns with Dentsu Creative’s global philosophy of Transformative Creativity, bringing together creativity, technology and connected experiences to create meaningful impact. Through integrated initiatives, both companies aim to strengthen Canon India’s category relevance and build deeper relationships with modern consumers.
Commenting on the partnership, Vishesh Magoo, Assistant Director & Head of Camera Business Unit, Canon India said, “Our collaboration so far has been extremely encouraging, and we look forward to building on this momentum to deliver impactful campaigns, drive category growth, and create meaningful consumer experiences. With a sharper focus on integration across media and commerce, we are confident of unlocking stronger business outcomes together.”
Sahil Shah, CEO, Dentsu Creative Isobar added, “We are excited to expand our relationship with Canon India and support the brand’s growth ambitions through a more integrated approach to media and commerce. As consumer journeys continue to evolve, the ability to connect creativity, data, and commerce seamlessly becomes increasingly important. We look forward to partnering closely with Canon India to create meaningful consumer experiences and drive sustained business impact.”
Shanu Jain, Managing Partner, Dentsu Creative Isobar commented, “This expanded mandate reflects the trust we have earned through a partnership built on performance, collaboration, and a shared ambition for growth. As consumer journeys become increasingly interconnected, the opportunity lies in creating experiences that seamlessly bridge discovery, consideration, and purchase. By bringing together our integrated capabilities across media, data, and commerce, we look forward to helping Canon India strengthen its leadership in the category, accelerate growth, and unlock new avenues of innovation and consumer engagement.”
