Mumbai: Sakshi TV has elevated Faisal Siddiqui to the position of Chief General Manager – Revenue, expanding his leadership responsibilities across the network’s revenue operations in the West, North, South and East regions. In his new role, he will lead television advertising revenue strategy and drive business growth across key markets.
A media industry veteran with over 23 years of experience in television advertising sales and media management, Siddiqui has been associated with Sakshi TV since its inception. During his tenure, he has played a key role in strengthening the broadcaster’s advertising business, expanding its market presence and delivering sustained revenue growth across multiple territories.
In his expanded mandate, Siddiqui will focus on spearheading strategic revenue initiatives, deepening relationships with advertising agencies and clients, and accelerating business growth across the network’s regional markets. His expertise spans advertising sales, business planning, market expansion, integrated media solutions and revenue monetisation.
Prior to joining Sakshi TV, Siddiqui was associated with the ETV Network in Mumbai, where he gained extensive experience in media sales and revenue management.
Known for his leadership and relationship-building capabilities, Siddiqui has consistently developed high-performing teams while cultivating long-standing partnerships with leading advertising agencies, corporate houses and brands. His customer-centric approach, innovative sales strategies and ability to create and monetise integrated brand solutions have contributed significantly to expanding Sakshi TV’s advertiser base and driving consistent year-on-year revenue growth.
