Mumbai: Surya Roshni Ltd has unveiled its latest corporate brand campaign, ‘Har Daur Mein Surya’, celebrating more than five decades of its association with Indian consumers. The campaign shifts the spotlight from individual product categories to the Surya brand itself, reflecting its evolution alongside changing consumer lifestyles while reinforcing its legacy of trust and reliability.
The campaign highlights Surya’s journey from becoming a household name in India to expanding its presence in global markets. Unlike the company’s earlier product-centric campaigns, the new film brings together Surya’s diverse portfolio—including lighting, wires & cables, fans, home appliances, water pumps, PVC pipes, water tanks and steel pipes—under a unified brand identity.
Built around the thought that while every phase of life changes, enduring relationships remain invaluable, the campaign showcases relatable moments across generations to illustrate how the brand has remained a constant companion in consumers’ lives. Through these everyday experiences, the film underscores Surya’s commitment to evolving with changing consumer needs while staying true to its core values.
Commenting on the campaign, Vasumitra Pandey, CEO – Lighting & Consumer Durables, Surya Roshni Limited, said, “Every era brings its own shifts—in technology, in lifestyle, and in what people expect from the brands they choose. While those changes continue, our focus has remained on building lasting relationships with our consumers. Our thought ‘Har Daur Mein Surya,’ reflects our commitment to remaining a dependable partner for consumers as their needs continue to evolve.”
The campaign marks a new chapter in Surya Roshni’s brand journey by moving beyond product-led storytelling to position the corporate brand at the forefront. Anchored by the message, “Har Daur Badalta Hai, Par Saath Rehna, Zaroori Hai,” the campaign reflects the company’s enduring commitment to supporting consumers through different stages of life.
The film will be rolled out across digital and social media platforms in Hindi, targeting audiences across key markets as Surya Roshni continues to strengthen its brand presence in India.
