Mumbai: FLITE, the family fashion footwear brand from Relaxo Footwears Limited, has signed actor Ali Fazal to join brand ambassador Sanya Malhotra for its latest campaign, ‘Style Ka Naya Andaaz’, as the company looks to strengthen its appeal among style-conscious consumers.
The campaign spotlights the FLITE Buckle Collection, which the brand positions as a blend of contemporary design, everyday comfort and self-expression. Through the association, FLITE aims to reinforce its positioning around confidence, individuality and effortless style.
The integrated campaign will be rolled out through a series of three films aligned with key consumer moments throughout the year. The first film is centred around the monsoon season, followed by festive and wedding celebrations, and concludes with an Eid-themed campaign. While each film highlights a distinct occasion, all are built around the central theme of ‘Style Ka Naya Andaaz’, encouraging consumers to view footwear as an extension of their personal style.
Commenting on the campaign, Gaurav Kumaar Dua, Co-Chief Executive Officer & Whole Time Director, Relaxo Footwears Ltd., said,“Today’s consumers see style as an expression of who they are, and at FLITE, we are continuously evolving to meet these aspirations. The Buckle Collection embodies this vision by bringing together contemporary style with everyday comfort. We are delighted to welcome Ali Fazal to the FLITE family alongside our Brand Ambassador, Sanya Malhotra. Together, they bring the spirit of ‘Style Ka Naya Andaaz’ to life, inspiring consumers to embrace confidence, individuality, and effortless style for every occasion.”
With Ali Fazal joining Sanya Malhotra, FLITE continues to strengthen its consumer connect through its latest brand campaign while expanding the visibility of the Buckle Collection across multiple seasons and festive occasions.
