New Delhi: Brand Catapult has elevated Ria Kapoor (Nongmaithem) to the role of Director – PR & Communications, as the branding, marketing and communications agency strengthens its leadership team and expands its integrated communications capabilities.
The appointment underscores the agency’s focus on scaling its public relations and communications practice amid growing demand for integrated brand-building solutions.
With nearly a decade of experience in public relations and strategic communications, Kapoor has played a key role in the growth of Brand Catapult’s PR division. She has led communication strategies spanning reputation management, media relations, storytelling and brand positioning for clients across multiple sectors.
Her portfolio includes brands such as Louve, Chica, Qavalli, Radisson Hotels, Steve Madden, Mahindra Group, Giani Ice Cream, Patodia Exports, Café de Flora and Shri Paramani Jewels. She has also worked on celebrity collaborations, talent partnerships and influencer-led campaigns aimed at enhancing brand visibility and audience engagement.
According to the agency, Kapoor has been instrumental in shaping Brand Catapult’s integrated communications practice by combining public relations, influencer strategy, crisis management, brand positioning and thought leadership to deliver measurable business outcomes.
In her new role, Kapoor will head the agency’s communications vertical, overseeing strategic planning, media relations, brand reputation, celebrity and influencer partnerships, and integrated campaign development. She will also work closely with the leadership team to strengthen Brand Catapult’s positioning as a communications partner for brands across industries.
Commenting on her elevation, Ria Kapoor said, “PR today is not just about visibility, it is about relevance, trust and cultural impact. I am excited to take on this new role and continue building meaningful brand narratives that help our clients grow, connect and lead in their respective spaces.”
Dhruv Goel, Founder of Brand Catapult, added, “Ria has played a defining role in the growth of our PR practice. Her strategic clarity, strong media relationships and ability to build impactful brand stories have directly contributed to the success and expansion of several client accounts. Her elevation is a natural progression of her leadership and the value she continues to bring to both clients and the agency.”
