The Wall Street Journal is claiming to be the first international newspaper to launch a global subscriber loyalty programme.
The programme, called WSJ+, will be tailored to different regions in the world, with a series of events, experiences and special offers, including free access to Evernote Premium and free e-books from HarperCollins Publishers.
In Asia, the programme kicks off this week with a debate in Hong Kong on what women need to do to climb the corporate ladder in Asia.
“We’ve had an outstanding response from WSJ+ members since we launched in the U.S. last September, and the roll-out of this, the first ever global program, means subscribers around the world can benefit from our rich and varied offerings, wherever they happen to be”, said Katie Vanneck-Smith, chief customer officer and global managing director of Dow Jones.
“Affinity with our brand and journalists is the bedrock of our engagement with readers, and it’s an invaluable key to cultivating a powerful membership community,” she said.
The Wall Street Journal was famously the first newspaper to charge its readers for content.
