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Home Exclusive

”Sakthi” Consolidates on Sun TV, ”Saubhagyawathi” Struggling to Sustain on Surya TV

by MN4U Bureau
July 20, 2014
in Exclusive
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Chennai : The Tamil daily serial “Sakthi” and Malayalam daily serial “Saubhagyawathi” are siblings of a single script, as they are the remake of  the successful Hindi daily serial “Saubhagyawathi Bhava” which was aired in ”Life OK” channel @ 10 PM.

While, The Tamil Version of the show titled “Sakthi” which is being aired @ 10PM (Monday to Friday) on Sun TV had opened up very well and consistently delivering good numbers with an upward trend too.

 The Malayalam version titled ”Saubhagyawathi ” being aired @ 9PM (Monday to Friday) on Surya TV had failed miserably with a dismal performance as the show’s numbers are dropping week by week in an alarming manner.

The Channel and the Malayalam Television industry had a huge expectation on this show as the script had a wonder full success record in Hindi and Telugu.

The expectation is due to the kind of opening it had delivered to the newly launched second Hindi GEC from Star India in Dec 2011 branded “Life OK”

It continued to be the number one show right from the day one and went on for 2 years serving as the main selling point for the Channel.

Similarly, the parent version of the show “Chi… Sow… Shravanthi” in Telugu also went for more than 1000 episodes on Gemini TV.

However, the Malayalam version failed to do any such kind of wonders in Surya TV. In-fact the past three weeks “Saubhagyawathi” is showing an alarming level of drop in ratings. It has dived from 2.7 TVR in the week 25 to 0.83 TVR (less than one) in the week 28

Even though both ”Sakthi” and ”Saubhagyawathi” are remake of a single script, it is understood that the production has been handled by different Companies altogether. 

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