Wednesday, June 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Exclusive

”Sakthi” Consolidates on Sun TV, ”Saubhagyawathi” Struggling to Sustain on Surya TV

by MN4U Bureau
July 20, 2014
in Exclusive
Reading Time: 2 mins read
A A

Share Share ShareShare

Chennai : The Tamil daily serial “Sakthi” and Malayalam daily serial “Saubhagyawathi” are siblings of a single script, as they are the remake of  the successful Hindi daily serial “Saubhagyawathi Bhava” which was aired in ”Life OK” channel @ 10 PM.

While, The Tamil Version of the show titled “Sakthi” which is being aired @ 10PM (Monday to Friday) on Sun TV had opened up very well and consistently delivering good numbers with an upward trend too.

 The Malayalam version titled ”Saubhagyawathi ” being aired @ 9PM (Monday to Friday) on Surya TV had failed miserably with a dismal performance as the show’s numbers are dropping week by week in an alarming manner.

The Channel and the Malayalam Television industry had a huge expectation on this show as the script had a wonder full success record in Hindi and Telugu.

The expectation is due to the kind of opening it had delivered to the newly launched second Hindi GEC from Star India in Dec 2011 branded “Life OK”

It continued to be the number one show right from the day one and went on for 2 years serving as the main selling point for the Channel.

Similarly, the parent version of the show “Chi… Sow… Shravanthi” in Telugu also went for more than 1000 episodes on Gemini TV.

However, the Malayalam version failed to do any such kind of wonders in Surya TV. In-fact the past three weeks “Saubhagyawathi” is showing an alarming level of drop in ratings. It has dived from 2.7 TVR in the week 25 to 0.83 TVR (less than one) in the week 28

Even though both ”Sakthi” and ”Saubhagyawathi” are remake of a single script, it is understood that the production has been handled by different Companies altogether. 

RECENT POSTS

The growth in Indian live entertainment is primarily domestically driven: Gareth Eswin Thomas, Zee Live
Exclusive

The growth in Indian live entertainment is primarily domestically driven: Gareth Eswin Thomas, Zee Live

June 3, 2026
0

India’s entertainment landscape is at a clear inflection point. The latest Ficci and EY report highlights a 44 percent surge...

Read moreDetails
‘Small Has All’: Why Santosh Padhi Believes the Future of Creativity Lies in Being Small
Exclusive

‘Small Has All’: Why Santosh Padhi Believes the Future of Creativity Lies in Being Small

June 3, 2026
0

Chennai: Santosh Padhi's AdTalk, aptly titled “Small Has All,” was part philosophy, part memoir, and part critique of the modern...

Read moreDetails
The real win for our agencies is the removal of friction: Vishal Srivastava, Omnicom Global Solutions (OGS) India
Exclusive

The real win for our agencies is the removal of friction: Vishal Srivastava, Omnicom Global Solutions (OGS) India

June 2, 2026
0

Omnicom Global Solutions (OGS) India is Omnicom’s integrated solutions engine, uniting nearly 7,000 professionals and delivering comprehensive solutions across media,...

Read moreDetails
The Hindware Judgment And A Bigger Question About Consumer Choice
Exclusive

The Hindware Judgment And A Bigger Question About Consumer Choice

June 2, 2026
0

The recent court ruling in favour of Hindware has been widely celebrated across the marketing and legal fraternity. The court...

Read moreDetails
Hyper-local engagement is definitely important for us, especially in building a strong and loyal community: Ajay Shetty, Nova House
Exclusive

Hyper-local engagement is definitely important for us, especially in building a strong and loyal community: Ajay Shetty, Nova House

June 1, 2026
0

While premium hospitality and dining experiences have traditionally been concentrated in areas like South Mumbai, Bandra, or Lower Parel, a...

Read moreDetails
Brands that stop shaping narratives leave space for others to define: Roshan Mohan, PCG
Exclusive

Brands that stop shaping narratives leave space for others to define: Roshan Mohan, PCG

June 1, 2026
0

Pepper Communications Group (PCG) is an integrated communications firm built on over a decade of expertise across Public Relations, Social...

Read moreDetails

LATEST NEWS

JW Marriott

JW Marriott appoints Aishwarya Rai Bachchan as Global Brand Ambassador

June 3, 2026
ACKO strengthens leadership team to drive next phase of growth

ACKO strengthens leadership team to drive next phase of growth

June 3, 2026

ANALYSIS

Business decision-makers trust AI-generated brand responses 10% more than general consumers: Burson
Analysis

Business decision-makers trust AI-generated brand responses 10% more than general consumers: Burson

June 2, 2026
0

New York: Burson has released a new report, The Credibility Paradox, highlighting a critical challenge facing brands in the era...

PEOPLE

Younion
People

Younion Brand Experiences names Sharat Kuttikat as Chief Creative Officer

June 3, 2026
0

Bangalore: Younion Brand Experiences has appointed Sharat Kuttikat as its Chief Creative Officer (CCO), reinforcing the agency’s commitment to strengthening...

MARKETING

JW Marriott
Marketing

JW Marriott appoints Aishwarya Rai Bachchan as Global Brand Ambassador

June 3, 2026
0

Mumbai: JW Marriott, part of Marriott Bonvoy’s global portfolio of more than 30 hotel brands, has announced the appointment of...

Subscribe to Newsletters

ADVERTISING

BigTrunk Communications wins National Digital and Social Media Mandate for Velvex
Advertising

BigTrunk Communications wins National Digital and Social Media Mandate for Velvex

June 3, 2026
0

Mumbai: BigTrunk Communications, an independent integrated advertising agency known for its data-driven and creative approach, has secured the national digital...

PRINT

Mathrubhumi bags
Print

Mathrubhumi bags three Silver ABBYs for Kappa CULTR and Anti-Drug Awareness Campaigns

May 22, 2026
0

Kochi: Mathrubhumi Group has emerged as the only media company from Kerala to receive recognition at the prestigious Goafest ABBY...

AUTHOR'S CORNER

The New CMO Playbook: Think Like A Tech Leader
Authors Corner

The New CMO Playbook: Think Like A Tech Leader

June 2, 2026
0

For years, marketing leadership was largely defined by creativity, campaigns, media strategy, and brand storytelling. The strongest marketing teams were...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Younion

Younion Brand Experiences names Sharat Kuttikat as Chief Creative Officer

June 3, 2026
JW Marriott

JW Marriott appoints Aishwarya Rai Bachchan as Global Brand Ambassador

June 3, 2026
ACKO strengthens leadership team to drive next phase of growth

ACKO strengthens leadership team to drive next phase of growth

June 3, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.