New Delhi: Aaj Tak and India Today TV, the Hindi and English news channels of India Today Group were the Budget Day’s most preferred news destinations, perched pretty well atop the news viewership table.
The 2019 budget presented by the Indian Government on 5th July had millions tuned in. Throughout the reporting of the budget, India Today TV and Aaj Tak helped all sections of the populace decipher the various complexities of the budget, and delivered key insights regarding the state of the country’s economy.
Here’s how Aaj Tak fared during budget hours compared to other networks:
| Channel | Gross Impressions (0000s) |
| Aaj Tak | 3698 |
| Zee News | 2149 |
| ABP News | 2148 |
| India TV | 2125 |
| News18 India | 1091 |
* Source – BARC, 15+ NCCS ALL, Time Band – 11:00 – 14:00, period – 5th July 2019, Market – HSM
Through their decades of experience, the most respected and popular journalists of the country delivered comprehensive facts and insights on the budget on both India Today TV and Aaj Tak, and political experts on these platforms drilled down several vital aspects of the policies announced. With this impeccable reputation behind them, both Aaj Tak and India Today TV established themselves as the No.1 news destinations on Budget Day.
Here’s how India Today TV fared compared to other channels:
| Budget Day | Budget Hours | ||
| Channel | Impressions’000 {Sum} | Channel | Impressions’000 {Sum} |
| India Today TV | 45.1 | India Today TV | 27.6 |
| Times Now | 35.5 | Republic TV | 4.3 |
| Republic TV | 28.2 | Times Now | 3.5 |
| Mirror Now | 22.7 | Mirror Now | 2.0 |
| NDTV 24×7 | 18.1 | NDTV 24×7 | 0.4 |
| CNN News18 | 9.2 | CNN News18 | 0.1 |
Source for Budget Day: BARC, Mkt: Mega Cities, Time Band: 24hrs TG: 22+ M AB, Period: 5th July’19, G’Imp’000
Source for Budget Hours: BARC, Mkt: Mega Cities, Time Band: 1100-1300hrs TG: 22+ M AB, Period: 5th July’19, G’Imp’000
With a resounding victory on budget day, both the channels have established themselves as the bastions of solid reporting and the gold standard in their respective genre.
