New Delhi: Adding to the dominance of the India Today Group channels’ viewership on the Counting Day, Aaj Tak HD – the first Hindi news channel in HD emerged as the No.1 HD channel. Aaj Tak HD’s ratings for viewership on the Counting Day surpassed the viewership of all other HD channels across genres. Aaj Tak HD was launched by the India Today Group in November, 2018.
According to the BARC data released for the Counting Day, HD channels across genres had recorded the following data.
Source: BARC, TG: 15+, Market: HSM, Gross Imp’000
|Aaj Tak HD||2,445||News|
|Zee TV HD||2,249||GEC|
|STAR Plus HD||1,938||GEC|
|Sony Entertainment Television HD||1,577||GEC|
|Zee Cinema HD||1,445||Movies|
|Sony MAX HD(v)||1,361||Movies|
|Zee Marathi HD||1,157||Regional GEC|
|STAR Gold HD||1,126||Movies|
|STAR Bharat HD||946||GEC|
|SONY SAB HD||746||GEC|
|MTV Beats HD||436||Music|
|Colors Marathi HD||420||Regional GEC|
|Zee Bangla HD||351||Regional GEC|
|Colors Cineplex HD||299||Movies|
|Nick HD+(v)||291||Kids Entertainment|
|STAR Sports 2 HD(v)||270||Sports|
Aaj Tak HD differentiated itself through ground reporting, accurate exit poll, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours. All of this put together helped the channel to bring a superlative experience for its viewers.