Mumbai: Aakash Educational Services Limited (AESL), the national leader in test preparatory services, now a part of BYJU’S, the world’s leading education technology company has unveiled its new logo that signifies the value addition it brings to its students, leveraging BYJU’S tech prowess. Featuring the two brand names, and a plus symbol, the logo also symbolizes the synergy of their collaboration.
Aakash and BYJU’S complementary strengths will enable them to build capabilities, create engaging and personalized learning programs. The future of learning is hybrid and this union will bring together the best of offline and online learning, as both the brands combine their expertise to create an impactful experience for students.
Commenting on the new logo, Aakash Chaudhry, Managing Director, Aakash Educational Services Ltd, said, “The seamless merger of Aakash with BYJU’S could not have come at a better time for the education sector as the hybrid model of learning has become the need of the hour both for the quality and the continuity of education. Our new logo has everything to do with ‘plus’, representing the sign of value addition to our respective brands as well as to our customers, who are our community of students. It also highlights our shared vision to create a new value proposition for the student community and boost the learning ecosystem.”
“Our collective expertise in pedagogy, content, and technology has enabled us to build an omnichannel learning offering that will transform the test-prep experience for students,” said Byju Raveendran, Founder & CEO, BYJU’S.
In April 2021, BYJU’S acquired AESL that gave birth to India’s largest digitally enabled, omnichannel test preparation services company. Based on the complementary strengths of BYJU’S, AESL continues to build capabilities and create engaging, personalized learning programs that bring the best of offline and online learning. Aakash is exploring ways to transform student experiences by steering innovative and digitally-enabled learning solutions.