MUMBAI: AAO NXT, an Odisha OTT platform is participating in the Baliyatra 2024, Asia’s largest open-air trade fair held annually in Cuttack. Till 24 November 2024, AAO NXT will aim to engage audiences with an experience that pays homage to Odisha’s cultural heritage through content, live performances, and artist showcases at a 1000 sq. ft. branded stall. This event is an opportunity for AAO NXT to connect with Odia audiences while fostering the state’s heritage and artistry on a large, interactive platform.
Baliyatra, a socio-cultural event, celebrates Odisha’s ancient maritime history and marks the end of the Kartik month when mariners traditionally set sail for distant lands. The festival draws millions of visitors each year; in 2023 it hadn attracted over 8.6 million attendees, generated more than Rs. 200 crore in revenue, and featured over 2,000 stalls. With an even larger turnout anticipated this year, AAO NXT’s participation looks to highlight the brand’s commitment to bringing Odisha’s stories and culture to the forefront of digital entertainment.
AAO NXT’s Baliyatra Engagement Highlights:
– Daily Live Performances: From 7 pm to 10:30 pm, visitors can enjoy live performances by artists and musicians associated with AAO NXT and AAO Music. These events will showcase Odia music, dance, and drama, providing an engaging experience for audiences of all ages.
– Exclusive Poster and Music Launch of ‘Ghamachot’: On 17 November, AAO NXT had hosted a poster and music launch for the Odia film ‘Ghamachot’, with cast members, the director, and crew in attendance. The event provided a close-up experience with the talent behind AAO NXT’s original productions.
Connecting Odisha’s Culture to the Global Stage: At the heart of AAO NXT’s mission is a dedication to preserving and promoting Odisha’s cultural legacy. Through strategic digital storytelling, AAO NXT has created a platform that brings Odia stories, music, and film to life. This initiative at Baliyatra emphasizes not only the brand’s unique offerings but also its role in advancing Odisha’s artistic identity.
“Baliyatra is more than a trade fair—it is a celebration of our collective history, creativity, and cultural pride. AAO NXT’s presence here reflects our commitment to showcasing the artistic depth of Odisha. By integrating traditional Odia stories with modern digital entertainment, we’re able to create a bridge that connects audiences locally and globally.”
“Our platform is not just about entertainment; it’s about reviving and preserving Odia heritage for future generations. With award-winning content like Daman, and blockbuster Malyagiri, we aim to provide a space where our culture thrives and inspires. This event is a chance to engage deeply with the people of Odisha and celebrate their stories in the very land where they originated,” said Kaushik Das, CEO AAO NXT.
Celebrating Regional Artistry Through Innovation: The collaboration with Baliyatra looks to reinforce AAO NXT’s goal of elevating regional content on a national and international level. Over ten days, AAO NXT will deliver a comprehensive showcase of Odia culture, ranging from classical music to contemporary storytelling. By utilising the Baliyatra platform, AAO NXT said that it hopes to inspire the next generation of content creators, artists, and entertainers within Odisha, instilling pride in local heritage.
