Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 15 against week 14. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Advertisement by Ministry of Health & Family Welfare, this week to leads the Most Aired category, followed by new entrant Aarogya Setu App on the 2nd spot. Social Star Network commercial moves up from the 4th spot on to the 3rd spot. For the last two spots, we have advertisements by Reserve Bank of India that moved down from the 3rd spot and commercial by new entrant Government of Madhya Pradesh.
There has been a change in the pecking order of Most Watched Campaigns of this week as new entrant Ariel becomes the Most-Watched campaign, followed by two other new entrants Tide Plus Extra Powder and Tide and for the last two spots, we have Dettol Toilet Soaps and previous week’s player Colgate Swarna Vedshakti has got down from the 1st spot.
Previous week players PolicyBazaar, Cipla Cip, LifeBuoy, Reserve Bank of India, and Amul Cheese have been replaced by new entrants. Dettol Toilet Soaps on the 1st spot followed by Amul Kool and for the last 3 spots in this category, we have Amul Lassi, Lizol, and Savlon range of products.