Mumbai: Following the successful onboarding of Natural Star Nani as the brand ambassador for ITC’s Aashirvaad Masalas in Andhra Pradesh and Telangana, the brand has now rolled out an engaging digital experience bringing cutting-edge technology, cinematic magic, and consumer engagement together like never before. The one-of-a-kind AI-powered experience, fulfilled through a WhatsApp bot, invites consumers to step into the limelight by creating personalised movie posters featuring themselves alongside Telugu cinema’s very own Natural Star Nani. The interactive campaign, live now, is designed to celebrate the everyday superstar, the homemaker, by turning them into Nani’s co-star in their own blockbuster moment.
This innovative digital extension builds on the campaign’s core idea, ‘Dammu Meede, Star Meere’ of celebrating the homemaker as the true star of the kitchen, the one who bringsdum and bold flavour to every meal. The brand is now turning the spotlight on its consumers, giving them a chance to co-star with Nani in their very own personalised movie poster. Through an easy-to use AI-powered WhatsApp bot, consumers can create custom movie posters across popular genres like romance, comedy, thriller, and action, bringing cinema-style magic into every household.
To participate, users can:
- Scan the QR code on the back of Aashirvaad Chilli Powder packs
- Or click the link in bio on Aashirvaad Masala’s official Telugu social handles
- Once on the bot, users can select their language of choice, choose the genre, character and setting for their poster, share a selfie and find themselves with a personalised poster featuring themselves with Natural Star Nani
Adding to the excitement, select participants will also get a chance to be featured on billboards with Nani and win movie tickets. With this engaging digital experience, Aashirvaad Masalas deepens its emotional connect with Telugu households, blending the region’s passion for cinema with its love for bold, flavourful food.
With just a selfie and a few taps on WhatsApp, users can turn into reel-life co-stars, experiencing their very own blockbuster moment. The initiative invites one and all to step into the spotlight, show off their dum, and become the star of their own story. Whether one is stirring a spicy curry or clicking that perfect selfie, Aashirvaad Masalas invites everyone to join the cinematic celebration.
