Mumbai: Abbott, the global healthcare company, unveiled its latest campaign in India aimed at inspiring people to live their lives to the fullest, despite the health challenges they may face. The campaign story focuses on how modern healthcare has helped people to push past possible to have a life full of rich experiences and fulfilling moments.
Talking about the campaign, Joshua Grace, Regional Marketing Officer, Abbott said,“Helping people live their healthy and full lives is why we come to work. We have been creating breakthrough health products for over 125 years, and we recognize the unstoppable spirit of people, who are getting on and living amazing lives, despite the health challenges they face. This campaign is about telling the story of their spirit and inspiring others to feel they too can do the same.”
The theme this year is – if it weren’t for modern healthcare, the film wouldn’t exist at all. The real cast and crew of the film all have overcome a personal health condition. The film is only possible because of their spirit, backed by modern healthcare and Abbott’s breakthrough products. This film extends to create an integrated approach to story-telling. Each of the 8 key cast and crew tell their own story and the unstoppable spirit that has helped them.
The TVC (Television Commercial) by BBH India naturally extends last year’s activity. Last year’s radio campaign showcased three real people live recorded radio ads while rafting through rapids, paragliding, or running the Ladakh marathon, despite facing heart disease, diabetes and the challenge of ageing healthily.
This is the next step in a series of steps by Abbott to highlight how people can live their lives fully through the power of health. Apart from inspiring countless individuals to live life fully, this campaign also renews the purpose and commitment of Abbott around the world.
Client: Abbott Healthcare Pvt. Ltd.
Agency: BBH India
Chief Creative Officer & Managing Partner – Russell Barrett
CEO & Managing Partner – SubhashKamath
Creative Director – SapnaAhluwalia, YohanDaver
Copywriter – YohanDaver, Sean De Jervis Sequeira
Art Director – SapnaAhluwalia, Rebecca Daniel
Head of Production – KhvafarVakharia
Executive Producer – Rahul Kulkarni
Business Head – DelonMascarenhas
Sr. Business Partner – TejalTurakhia
Business Partner – Shivani Dand
Strategy Director – SoumitraPatnekar
Strategist – NidhiSinha