Hyderabad: AbhiBus, the bus ticketing arm of ixigo and one of India’s premier online travel platforms, has announced the renewal of its long-standing brand partnership with Indian film icon Mahesh Babu. This move reinforces one of the most enduring brand-celebrity associations in the Indian mobility sector, with the collaboration now entering its tenth year.
Mahesh Babu first joined hands with AbhiBus in 2016, becoming the face of the brand at a time when online ticketing in India was still gaining traction. Since then, both the platform and the actor have grown in prominence, leveraging each other’s credibility and wide appeal — especially across southern India — to foster a deeper relationship with millions of travellers.
Speaking on the continued association, Rohit Sharma, Chief Operating Officer of AbhiBus, said, “Mahesh Babu has been more than just a brand ambassador — he’s been a fellow traveller in our journey of growth. From 2016 to 2025, his presence has helped us build deeper connections with audiences across the South and beyond. This partnership is a testament to the trust our customers place in AbhiBus and in Mahesh himself.”
Over the years, the brand has rolled out several successful campaigns featuring the superstar — ranging from witty, lighthearted narratives set aboard buses, to emotionally resonant themes centered around homecoming and human connection. Building on this rich storytelling tradition, an all-new campaign featuring Mahesh Babu is set to debut this summer.
Reflecting on the partnership, Mahesh Babu shared, “My journey with AbhiBus has always felt personal. For me, it’s never just been about reaching a destination — it’s about making the ride smoother, safer, and more dependable. Whether it’s the peace of mind that comes with AbhiAssured’s hassle-free promise, or the comfort of choosing brand-new buses through the Filter New Buses feature — every detail is designed with the traveller in mind. That’s what makes this association truly special for me: AbhiBus doesn’t just take you places — it makes sure you get there comfortably.”
With the Indian travel sector witnessing a sharp rebound and increasing digital penetration in tier-2 and tier-3 markets, AbhiBus continues to scale its operations, enhancing its tech stack and expanding inventory across states. The renewal of this iconic partnership with Mahesh Babu is expected to further strengthen brand equity and customer trust as the platform prepares for its next phase of growth.
In a sector where celebrity endorsements often come and go, the nearly decade-long collaboration between AbhiBus and Mahesh Babu stands out — symbolizing consistency, shared values, and a mutual commitment to improving the travel experience for everyday Indian.
