Abhishek Joshi has announced on LinkedIn that he is stepping down as SVP & Business Head – SVOD & Business Partnerships from MX Player.
Joshi joined MX Player in October 2018 as Head of Marketing & Business Partnerships and was promoted to his last role in April 2021. In his last role, Joshi was responsible for building the SVOD business (MX Gold) from the ground up as the Business Head with complete P&L accountability.
Prior to joining MX Player, Joshi worked with Sony Pictures Networks India as SVP & Head – Marketing, Subscriptions & Content Licensing – Digital Business. Joshi also had a 3-year stint with Zenga Media as CEO and has worked with Reliance Big pictures, SAB TV, and ABP Group in the past.
In response to queries on his exit, Joshi wrote on LinkedIn, “This is a testament to the fact of what we have built, and how it has grown from being a complete non-entity to a defining force in just a couple of years of its launch. Bias for speed and bias for action have and will always play an important role in this ecosystem.”
He added, “Deep gratitude to get this opportunity and to be able to build and scale both #MXPlayer & #MXTakatak from the ground up and then going ahead and creating sub-brands and new businesses led only by innovation and foresight.”
