ABP Nadu- the Tamil Television news channel from the ABP group has completed one year of operation in Tamil Nadu. The news media brand has entered the market as a Mobile and Digital-first news platform.
ABP Nadu reflects upon the key strengths and the ethos which has turned the regional platform into a huge success. It has been able to carve out a niche for itself, with its focus on a content strategy involving social media and video-based content in a vibrant and highly competitive Tamil news market. This disruptive strategy has made ABP Nadu an established brand in the Tamil market as it has been able to achieve groundbreaking viewership figures.
Some of these impressive achievements of ABP Nadu in the past year include ABP Nadu becoming the sixth largest news platform on ComScore in January, 2022. ABP Nadu has also been receiving about 30 million video views in a month with an average view duration of close to four minutes. The digital network also has a huge following amongst the youth with the age group of 18-34 years forming 45% of its viewership.
During the past year, ABP Nadu has broken several prominent news stories. ABP Nadu has a very Young Editorial team who are below 35 years.
Further, the socially relevant programming focus of ABP Nadu has been able to highlight key civic issues, issues on human rights, education, and pandemic preparedness. ABP Nadu extensively covered the impact of the floods in Chennai on common people. Moreover, ABP Nadu’s interactive programming covering the entertainment, sports and personal finance topics has been a huge hit with its viewers.
Commenting on the first-year anniversary, Avinash Pandey, CEO, ABP Network, said “ABP Nadu reflects our strong commitment to deliver relevant, engaging and unbiased regional content which is free from any clutter and meets the content demands of our young and energetic audiences. Going ahead, we will work tirelessly to further enhance our offerings and cater to the audiences’ expectations while ensuring our commitment to quality and media ethics. We are aware of the tremendous potential of the Tamil market and will continue to expand our presence and capacity to cover the issues and reflect the aspirations of people from this incredible state.”