Mumbai: The Indian Association for Gold Excellence and Standards (IAGES), the country’s first industry-led Self-Regulatory Organisation (SRO) created by and for the gold industry, has appointed boutique agency Actimedia PR & Digital as its pan-India communications and digital partner.
IAGES, a pioneering self-regulatory body, is focused on building industry-wide compliance by adopting best practices verified through third-party assessment. The organisation aims to assure and ensure trust and transparency across the entire gold value chain.
Highlighting the significance of this partnership, Kaushlendra Sinha, CEO, IAGES, said, “IAGES is an industry-led initiative, first-of-its kind organisation in India that will reshape our gold industry with its standard code of conduct built on the tenets of credibility, authenticity and responsibility. For both retailers and consumers, this marks a turning point in the way India sells and buys gold. We are delighted to have Actimedia use their extensive brand building expertise to partner us through this journey.”
Actimedia PR & Digital, a boutique lifestyle communications firm with nearly three decades of experience, has represented several leading Indian and global brands. The agency is also the exclusive Indian representative of the international Travel Lifestyle Network (TLN).
Sharing his perspective on the mandate, Amitabh Saksena, Founder & Director, Actimedia PR & Digital, said, “IAGES has just begun an incredible journey to change the landscape of India’s highly fragmented yet hugely potential gold sector for the better with its accreditation directive. We look forward to building an engaging narrative for the brand and amplifying its vision and mission across India.”
Once a jeweller is accredited and found compliant under the IAGES framework, the certification serves as a trusted mark of assurance, transparency, and credibility—offering consumers complete confidence while making gold purchases.
