Mumbai: Sirona Hygiene, a menstrual, intimate and toilet hygiene brand alongside actress and model, Anushka Ranjan launched an ingenious campaign on menstrual care called #YouDeserveIt. The Sirona Hygiene X Anushka Ranjan campaign aims to promote the importance of menstrual care with its range of natural, modern and innovative products.
#YouDeserveIt highlights that period care is essential and every woman deserves it. Anuska Ranjan talks about the importance of period care while unboxing the Feminine Hygiene Box by Sirona Hygiene on her Instagram channel.
The box comprises essential menstrual and toilet hygiene products that solve period issues like 100% herbal pain-relief patch for cramps, pantyliners for discharge, deodorising and disinfecting toilet spray and PeeBuddy funnels (stand & pee) for using public toilets to avoid germs and UTIs. It also contains a Sirona menstrual cup and menstrual cup wash to promote the idea of #PadFreePeriods.
Commenting on the association with the brand, Anushka Ranjan said, “I’m elated to be a part of such a great initiative. The cause is very relevant and important. I’m really excited to be a part of a campaign that draws attention towards menstrual hygiene.”
Deep Bajaj, Founder and CEO, Sirona Hygiene said, “With this collaboration, we aim to spread awareness about innovative solutions that Sirona offers for unaddressed menstrual, intimate and toilet hygiene issues. Our products, like 100% pain relief patch, menstrual cup, menstrual cup wash, PeeBuddy funnel and deodorising and disinfecting toilet spray are solving common period and hygiene issues that women face.”
Sirona’s innovative category-defining products are helping women across the country manage intimate, menstrual and toilet hygiene issues without any hassles.