South Superstar Nayanthara joined hands with dermatologist Dr Renita Rajan to launch the Omnichannel retail brand The Lip Balm Company.
Nayanthara says that the key aspects she looks for in her own personal care products are high safety and performance, values which she feels are in the DNA of The Lip Balm Company.
Making sure that the lip balms are effective and most importantly safe, Dr Renita Rajan says, what started as a project to treat sensitive lips, and the perfect lip balm ended up growing to be a stand-alone product line. The interesting neuro cosmetics can give a sense of wellness and generate brain chemicals that can uplift the mood, and enhance lip characteristics.
The product ranges called Edhazh and Niram represent pure plant extracts and naturally colored lip balms respectively. With over 12 ranges, The Lip Balm Company is expected to drop new variants every week all through the coming year.