Komli Media is setting the bar in viewability after achieving an average viewability of 78% for its video campaigns in Southeast Asia. This spans across 15 and 30 seconds video pre-roll campaigns that ran within the region last month.
With creating quality online connections as its core proposition, Komli Media partnered with Moat, an independent SaaS analytics firm focused on making brand advertising more effective for marketers, agencies, and premium publishers, to leverage its technology to deliver highly viewable video campaigns for its clients.
A video ad is considered viewable, per the Media Rating Council, when 50% of the player is in-view for a consecutive 2 seconds.
Damien Lavin, Komli Media’s Vice President, SEA and ANZ said, “Komli works with over 75% of the top advertisers in the region and we recognized the need to be on the front foot when it comes to addressing viewable ads for our clients. We understand how viewability is increasingly being seen as a key metric for online video campaigns and therefore, after a stringent selection process, we decided to work with Moat. By partnering with Moat, we are able to address viewablity at the placement and URL level which is key to delivering market leading results.”
Moat was the first company to receive the Media Rating Council’s (MRC) accreditation for viewability on both display and video in 2014. The MRC is an independent non-profit industry association whose goal is to ensure the measurement services are valid, reliable and effective.
Damien also added, “Together with the premium publishers that we currently have in our network, we are able to provide advertisers with video campaigns that are cost efficient and highly viewable.”
Commenting on Komli’s above-benchmark viewability performance, “Komli Media is a leader in the Asia Pacific market and we are thrilled to partner with them to provide their advertisers the right metrics to help drive outcomes and success,” said Jonah Goodhart, CEO and Co-Founder of Moat.
