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Ad volume share of News, GEC and Movies channel genres grew in Jun’20 compared to Jun’19: TAM AdEx Report

by Felicia Menezes
July 29, 2020
in Exclusive, Featured
2 min read
Regional Language channels had 60% Ad Volumes’ share in Overall Television advertising during Jul – Sep’20: TAM report
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The TAM AdEx-Television & Digital Advertising Report for period Jan-Jun’20*, the main focus of the fifth report highlights 3 sections that is Television Advertising, Digital Advertising and TV and Digital – A Comparison. Here we focus on Television Advertising:

Advertising Volumes on Television: Mar-Jun’19 & Mar-Jun’20

Ad Volumes on Television back on track in Jun’20, comparing Y 2019 and Y 2020, the Ad Volume difference has become minimum in Jun’20.

Channel Genres: Jun’20 vs. Jun’19

Share of News, GEC and Movies genres grew in Jun’20 compared to Jun’19; Music and Kids genre saw a decrease in Ad Volume share in Jun’20 compared to Jun’19.

New Categories in Jun’20 (compared to Jun’19)

Total 29 categories were exclusive in Jun’20 compared to Jun’19, with Ecom-Payment Banks leading the category followed by Gripe Water.

Last 4 month trends in TV Advertising

Advertising Volumes on Television: Mar’20-Jun’20

If we compare month-on-month average Ad Volumes/Day, Jun’20 observed 46% more Ad Volumes compared to May’20. In Jun’20, week 26 registered 38% more Ad Volumes compared to week 23.

No. of Categories, Advertisers and Brands

Jun’20 registered a rise in number of Categories and Brands compared to Apr-May’20.

Top Categories and Advertisers: Jun’20

8 out of Top 10 categories belong to FMCG sector; Top 50 categories had 3/4th of the Ad Volume share. HUL leads the advertising with more than 1/4th of the Ad Volumes; Top 50 advertisers contributes nearly 75% share.

Exclusive Categories and Advertisers: Jun’20 vs. Apr’20-May’20

Total 24 categories and 550+ advertisers exclusively advertised in Jun’20 compared to Apr-May’20

Channel Genres by Languages: Hindi News, GEC and Movies lead in each genre

Hindi (National + Regional) news had 34% share of Ad Volumes followed by Bengali and Tamil News with equal share. With Hindi GEC channels it had 22% share Tamil and Malayalam followed with 14% and 10% share respectively, among Movie channels, Hindi Movies had a whopping 47% share followed by Telugu and Bhojpuri Movies with 8% share each.

Tags: Digital advertisingTAM AdEx ReportTAM AdEx-Television & Digital Advertising ReportTelevision advertising

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