According to TAM Sports-ICC World Cup 2023 Commercial Advertising on Television, the first 23 matches (5th Oct’23-24th Oct’23) witnessed indexed growth of 24pc in terms of average ad volumes per match compared to ICC World Cup 2019.
Count of Categories, Advertisers & Brands grew by 29pc, 2pc and 24pc respectively in ICC World Cup’23 compared to ICC World Cup’19 during first 23 matches.
In the Leading Categories, Perfumes/Deodorant topped the list with 9pc share of ad volumes during ICC World Cup’23. The top 5 categories together covered 33pc share of ad volumes during first 23 matches. Perfumes/Deodorant & Ecom-Wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in first 23 matches.
Among top five Advertisers, Vini Product & FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. The top five advertisers collectively added 32pc share of ad volumes during ICC World Cup’23.
45+ new categories and 165+ new brands advertised in 23 matches of ICC World Cup’23 compared to same number of matches in ICC World Cup’19. Among the 165+ new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Mahindra XUV 700’.
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