New Delhi: Adgcraft has bagged the public relations mandate for Clove Dental, Asia’s largest dental clinic network with over 620 clinics across 26 cities in India. Under this partnership, Adgcraft will manage Clove Dental’s integrated PR, media relations, and communication strategy, with a focus on enhancing the brand’s national visibility and leadership positioning in the healthcare space.
In India, oral healthcare continues to be a neglected aspect of overall well-being, despite its deep links to systemic health concerns such as diabetes, heart disease, and infections. Many individuals seek dental care only at advanced stages of disease, resulting in higher treatment costs and complications. Clove Dental has been working to change this mindset through accessible services and nationwide awareness campaigns. Adgcraft’s collaboration with the brand aims to amplify this movement, driving greater public awareness about preventive dental care, regular checkups, and good oral hygiene practices.
“We are excited to partner with Clove Dental, a brand that has transformed oral healthcare in India,” said Abhinay Kumar Singh, Founder and Managing Director, Adgcraft. “At Adgcraft, we believe in building purposeful communication for impactful brands, and Clove’s vision to offer high-quality, patient-centric care aligns perfectly with our own values. Our team is committed to leading the PR strategies that highlight Clove’s mission, innovations, and contributions in the dental care ecosystem. With this collaboration, we are also strengthening and expanding our dedicated healthcare vertical to work with brands that are driving meaningful change in the sector.”
“As we scale further and look to deepen public engagement around dental health awareness, strategic communication becomes more critical than ever. Partnering with Adgcraft will help us strengthen our narrative, highlight our clinical excellence, and bring oral health into mainstream health conversations,” said Sumit Saxena, Vice President, Marketing & PR, Head of Brands (Group Companies), Clove Dental. “We look forward to leveraging their expertise to connect with our stakeholders and the larger healthcare ecosystem.”
Clove Dental’s strong focus on quality, hygiene, transparency, and patient trust has made it one of the most recognised names in India’s oral healthcare sector. With Adgcraft on board, the brand aims to further solidify its reputation and bring dental health to the forefront of India’s healthcare dialogue.
