Adidas Originals is launching a new campaign for Spring/Summer 2023 featuring brand ambassador Ranveer Singh.
The campaign, which is set in a retro-inspired Opera House, showcases the latest iterations of the Stan Smith footwear silhouette paired with the brand’s Blue Version clothing collection. The visuals, captured by Errikos and House of Pixels, challenge traditional notions of exclusivity by depicting Ranveer Singh hacking elite experiences and reframing them with inclusivity.
Styled in the latest version of the iconic Stan Smith sneakers and Blue Version apparel, the actor is challenging societal dress codes and bringing back a streetwear mentality to fashion. The campaign’s slogan is “The best you can be is an Original.”
Speaking on the campaign, Sunil Gupta, Senior Director, Brand adidas, India said, “For almost six decades, the Stan Smith sneaker has remained relevant and iconic, traversing various cross-cultural changes. In 2023, the iconic Stan Smith sneaker is ready to break the fashion code for a generation that refuses to play by the rules. Through our latest campaign with Ranveer Singh, we set the tone for elevating and reimagining our classic and iconic footwear franchise and further driving Culture credibility amongst streetwear enthusiasts, consumers, and next gen icons”.
Speaking on the campaign, Brand Ambassador Ranveer Singh said, “Rules are always meant to be broken – and in a world full of pre-existing notions and codes, I have always believed in charting my own path, one that is unexpected and original, creative and authentic. Fashion too has always been a means of self-expression; hence I am extremely excited to team up with adidas Originals as this campaign truly puts forward my fashion philosophy. Stan Smith has always been one of my all-time court classic sneakers; and now as it opens up for a new generation of creators, disruptors and rule-breakers, I hope to continue inspiring them with the Three Stripes”.