Mumbai: adidas Originals has unveiled its first-ever India co-created sneaker in collaboration with brand ambassador Ranveer Singh, marking a significant milestone in the brand’s localisation strategy and its engagement with India’s growing sneaker culture.
The limited-edition drop reimagines the iconic Adidas Superstar silhouette through Ranveer Singh’s personal lens of identity and expression. Positioned as adidas Originals’ first hyperlocal statement from India, the release reflects the brand’s effort to bring a distinctly Indian perspective to its global design language.
Inspired by Singh’s spirit animal, the Royal Bengal Tiger, the sneaker incorporates bold black-and-white tones with tiger-inspired detailing across the signature three stripes. The design also features a bespoke ‘Ranveer Singh’ insignia and jewel-like accents, adding depth, texture, and dramatic intensity to the classic silhouette.
The launch is supported by a campaign set in an urban jungle, exploring themes of instinct, individuality, and duality—mirroring both the spirit of the tiger and the ethos of originality that defines the Superstar legacy.
Speaking on this collaboration, Bhawna Sikka, Sr. Brand Director, adidas India, says “We are proud to unveil the adidas Originals Ranveer Singh Superstar, a landmark moment for the brand in India. For over 50 years, the Superstar has stood as a symbol of originality across generations. This first co-created drop from India reinforces its place at the heart of global sneaker culture, while highlighting India’s growing influence in shaping what comes next. Our decade-long partnership with Ranveer Singh makes this moment even more meaningful as he becomes the first collaborator from India to reinterpret this iconic silhouette.”
Reflecting on the collaboration, Ranveer Singh shared, “The Superstar has always been a part of my journey. From my first pair in college to co-creating my own today, this feels like a full circle moment. This design is an extension of who I am. The Royal Bengal tiger, my spirit animal, represents a raw, instinctive energy that felt natural to bring into the design. ‘Unleash the Original’ is something I deeply believe in, owning who you are. I am excited to share my take on this iconic silhouette with the community and be part of a legacy that continues to inspire originals around the world.”
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