Wednesday, October 4, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

Aditya Birla Capital launches First-of-its-kind campaign to provoke people to self-realize the need for Life Insurance

by MN4U Bureau
March 1, 2018
in Campaigns, Featured
Reading Time: 2 mins read
A A
Aditya Birla Capital launches First-of-its-kind campaign to provoke people to self-realize the need for Life Insurance

Share Share ShareShare

Mumbai:In a bid to help people realize the real role and value of Life Insurance, Aditya Birla Sun Life Insurance (ABSLI), the life insurance arm of Aditya Birla Capital Limited (ABCL), today launched a high-octane campaign across 36 TV channels and social media.

The campaign is first-of-its-kind reflecting ABCL’s brand values and purpose and is also the very first ad campaign for the Life Insurance business to be launched post the formation of Aditya Birla Capital. The campaign is provoking people to self-realize their needs as a majority of people are yet to fully comprehend the role Life Insurance can play in their lives. Life Insurance has ended up becoming a savings or an investment or a tax-saving tool, depending on how it gets sold to the end customer.

Ajay Kakar
Ajay Kakar

Commenting on the choice of theme, Ajay Kakar, Chief Marketing Officer – Aditya Birla Capital added, “This TVC is another important milestone in our journey of transformation towards how people experience our brand. This film is an attempt to appropriate the relevance of Life Insurance, which is to help individuals protect their income in their working years, once they have retired and once they are no more. We are here to enable individuals to protect what they value and this film is one more step towards this commitment.”

Pallavi Chakravarti
Pallavi Chakravarti

Commenting about the film, Pallavi Chakravarti, ECD, Taproot Dentsu said, “The brand language we are trying to evolve for Aditya Birla Capital is one in which we don’t tell people what they should be feeling or doing. We let them come to those conclusions by themselves. In the case of Life Insurance for example, we have juxtaposed the fears of adults with those of children. The fact that kids have easy solutions to deal with their fears while adults seldom do, creates a tension that fiction cannot. The aim is to provoke people into realizing the need for insurance in their lives. If they do, we are standing by with the answers.” 

Vinod Thadani

Vinod Thadani, Chief Digital Officer – Mindshare South Asia shared, “This campaign seeks to provoke people into re-thinking their fears while planning to mitigate the same. The roll-out across various channels have been aimed to reach out to as many people as we can. Revolving around self-realization of the need for protection, the campaign has been one of the most engaging and interesting that we have worked on.”

Directed by Soaeb Mohammed, the TVC has been created by Taproot Dentsu India with Early Man Film handling production and Mindshare being responsible for Digital and TV Media Planning.

Tags: Aditya Birla CapitalAditya Birla Sun Life Insurance (ABSLI)Ajay KakarChief Digital OfficerChief Marketing OfficerECDLife InsuranceMindshare South AsiaPallavi ChakravartiSoaeb MohammedEarly Man FilmTaproot DentsuVinod Thadani

RECENT POSTS

Chrome News Track 3 October: Bihar Cast Census, Share Market-News
Analysis

Chrome News Track 3 October: Bihar Cast Census, Share Market-News

October 4, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

Read more
Expect strong double digit growth over last year this festive season: Mahesh Shetty, Viacom18
Exclusive

Expect strong double digit growth over last year this festive season: Mahesh Shetty, Viacom18

October 4, 2023
0

Viacom18 is buoyed by the response from advertisers to Bigg Boss in multiple languages. Head of Network Sales Mahesh Shetty...

Read more
India is a small market for us but it has growth potential: Martin Wady, Denman Professional
Exclusive

India is a small market for us but it has growth potential: Martin Wady, Denman Professional

October 4, 2023
0

Denman Professional, an 80-year old hair brush brand, is looking to expand its presence in the Indian market. On Tuesday,...

Read more
Leo Burnett former Global CCO Mark Tutssel is first recipient of LIA Legend Award
Advertising

Leo Burnett former Global CCO Mark Tutssel is first recipient of LIA Legend Award

October 4, 2023
0

London International Awards announced Mark Tutssel, former Executive Chairman/ Global Chief Creative Officer, Leo Burnett Worldwide, and Creative Chairman, Publicis...

Read more
Berger DampStop spells out core benefit in filmy fashion with Akshay Kumar and Gulshan Grover
Campaigns

Berger DampStop spells out core benefit in filmy fashion with Akshay Kumar and Gulshan Grover

October 3, 2023
0

Berger Paints India has introduced a range of waterproofing products – Berger DampStop. These products claim to perform multiple waterproofing-related...

Read more
Flipkart’s kids-as-adults pitch Cleartrip advantages during Big Billion Days sale
Campaigns

Flipkart’s kids-as-adults pitch Cleartrip advantages during Big Billion Days sale

October 3, 2023
0

The Flipkart kids are back. And this time, they are planning trips to the Far East, trending locations in India...

Read more

LATEST NEWS

Expect strong double digit growth over last year this festive season: Mahesh Shetty, Viacom18

Expect strong double digit growth over last year this festive season: Mahesh Shetty, Viacom18

October 4, 2023
India is a small market for us but it has growth potential: Martin Wady, Denman Professional

India is a small market for us but it has growth potential: Martin Wady, Denman Professional

October 4, 2023

ANALYSIS

Chrome News Track 3 October: Bihar Cast Census, Share Market-News
Analysis

Chrome News Track 3 October: Bihar Cast Census, Share Market-News

October 4, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

Wieden+Kennedy beefs up strategy team with Tania Dey and Snigdha Bose
Advertising

Wieden+Kennedy beefs up strategy team with Tania Dey and Snigdha Bose

October 3, 2023
0

In the year since Santosh Padhi took over as CCO and Ayesha Ghosh joined as President W+K India, the agency...

Vidyadhar Kale returns to media agency space, moves to Wavemaker as ED

Vidyadhar Kale returns to media agency space, moves to Wavemaker as ED

October 3, 2023

MARKETING

India is a small market for us but it has growth potential: Martin Wady, Denman Professional
Exclusive

India is a small market for us but it has growth potential: Martin Wady, Denman Professional

October 4, 2023
0

Denman Professional, an 80-year old hair brush brand, is looking to expand its presence in the Indian market. On Tuesday,...

Subscribe to Newsletters

ADVERTISING

Wieden+Kennedy beefs up strategy team with Tania Dey and Snigdha Bose
Advertising

Wieden+Kennedy beefs up strategy team with Tania Dey and Snigdha Bose

October 3, 2023
0

In the year since Santosh Padhi took over as CCO and Ayesha Ghosh joined as President W+K India, the agency...

Piyush Pandey: The man who made advertising Indian

Piyush Pandey: The man who made advertising Indian

October 2, 2023
Piyush - The good human

Piyush – The good human

October 2, 2023

PRINT

Print media ad revenue to remain below pre-Covid level in FY24: ICRA 
Featured

Print media ad revenue to remain below pre-Covid level in FY24: ICRA 

September 27, 2023
0

Information and Credit Rating Agency (ICRA) estimates revenues for the print media industry to grow by 8 to 10 pc...

Srinivasan K Swamy elected Chairman of Audit Bureau of Circulation for 2023-24

Srinivasan K Swamy elected Chairman of Audit Bureau of Circulation for 2023-24

September 16, 2023
Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Chrome News Track 3 October: Bihar Cast Census, Share Market-News

Chrome News Track 3 October: Bihar Cast Census, Share Market-News

October 4, 2023
Expect strong double digit growth over last year this festive season: Mahesh Shetty, Viacom18

Expect strong double digit growth over last year this festive season: Mahesh Shetty, Viacom18

October 4, 2023
India is a small market for us but it has growth potential: Martin Wady, Denman Professional

India is a small market for us but it has growth potential: Martin Wady, Denman Professional

October 4, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.