Hyderabad: aha, the regional OTT platform, has appointed popular actor Adivi Sesh as the brand ambassador for its premium subscription service, aha Gold. With his dynamic presence in the entertainment industry, Sesh aims to elevate aha’s vision of creating a premier destination for fans to connect with their favorite content and stars.
aha Gold, marketed with the tagline “For the Finest,” is dedicated to delivering top-tier entertainment to viewers who seek the best in regional cinema. Subscribers enjoy not only early access to the latest movies but also an extensive library of premium Tamil and Telugu content. The platform enhances the home viewing experience with stunning 4K resolution and Dolby sound, transforming ordinary movie nights into cinematic adventures.
What distinguishes aha Gold are its exclusive opportunities for subscribers. In addition to special promotions from leading brands, members gain behind-the-scenes access to the entertainment world. Fans can look forward to unique experiences, including sneak peeks and meet-and-greet sessions with stars on set, fostering a personal connection with the talent they admire.
The new campaign featuring Adivi Sesh launches with three dynamic 30-second TV commercials that highlight the exclusive benefits of aha Gold. Each spot combines a premium aesthetic with a playful twist, ensuring viewers grasp the unique experiences and rich content available through the subscription service.
Expressing his enthusiasm for the collaboration, Adivi Sesh stated, “I’m thrilled to be part of aha Gold. The platform not only connects fans with incredible content but also offers unforgettable experiences that bring them closer to the heart of our industry. The chance to enjoy sneak peeks and meet stars on set is something truly special, allowing fans to feel involved in the filmmaking process.”
Rakesh CK, Executive Vice President – SVOD & Marketing at aha, commented, “We’re excited to welcome Adivi Sesh as our brand ambassador for aha Gold. His remarkable journey in Telugu cinema, characterized by powerful performances and a strong connection with the audience, perfectly aligns with our vision for aha Gold. Over the past two years, we have redefined premium digital experiences, providing something truly unique in the market.”
He further added, “With initiatives like exclusive meet-and-greet events with celebrities, we’re dedicated to connecting our users with the heart of the Telugu film industry. Our goal is to provide not just premium content, but also unique experiences that transcend traditional viewing. We envision aha Gold as a lifestyle and a community for cinema lovers, ensuring every moment spent on our platform is meaningful.”
With Adivi Sesh as its ambassador, aha Gold is poised to redefine regional premium entertainment.
