Bangalore: In a bid to strengthen its core team and drive its end to end consumer reach out marketing initiatives; AdMAVIN, a leading Geospatial data solutions company in India has on-boarded Sailesh Muthu to spearhead the Product development and Marketing verticals.
Sailesh an alumnus of IIT Madras, holds 10+ years of experience in the domain of product, technology, sales, and marketing prior to joining AdMAVIN he has worked with both global corporates like Fiat-Chrysler Automobiles and respected start-up companies – Toppr, Sea6 Energy in Automobile, Education and Energy domain respectively.
He also co-founded Astroworkz, which operated in the Space sciences and Astronomy education vertical.
On his appointment, Sailesh said “I am delighted to be part of AdMAVIN. Post COVID-19 the industry dynamics have changed and my immediate priority will be to fine-tune AdMAVIN’s marketing and customer reach out initiatives. The new alignment will help us unlock a lot of value outside and realize the potential within the company. I also wish to be work towards making AdMAVIN future-ready, with a new line of product launches suited to the new world that is bound to unfold before our eyes soon.”
AdMAVIN was founded by IIT Madras Alumni, with the objective of creating a scientific approach to decision making and strategy. That essentially translates to media planning and Campaign delivery in the realm of OOH advertising. Their flagship products “AdMAVINCampaign Planner” and “M3” – a Media Monitoring App, which are powered by the MAVIN Ad Measurements Engine – which with its agile framework, is poised to provide much needed measurable Ad impressions, outcome-driven and automated – planning to execution solutions, powered by data and insights with the right set of checks and balances for the traditional OOH media universe.
AdMAVIN is the key to unlock the value not only for brands’ advertising campaign (done directly or managed through media agencies) but also for brands’ marketing and strategy decisions using the Geo-spatial and demographic data in key markets. Using in-depth audience understanding will help marketers reach the right audience with the right communication, thereby increasing Ad relevancy amid media clutter.
Gowrishankar– (Co-founder AdMAVIN) said “With the induction of Sailesh to the management team @AdMAVIN, we will chart a new growth story. He brings cross-industry experience as well as a strong understanding of the different aspects of enterprises enabling us to pivot further. I am confident that Sailesh’s appointment will help grow our existing and potential clients and will add immense value to our product offering.”
Vishwanath Kini – (VP Growth and Strategy) said “We are delighted to welcome Sailesh on board. We make a great team and will together drive the growth charts for the company.”