1908 E-ventures Pvt Ltd (an Ador Group Enterprise) has acquired the personal care brand Coccoon as of January 14th, 2022. 1908 E-ventures Pvt Ltd. founded and accelerated by the Ador Group, a 114-year-old diversified business Group. The diversified business Group has over forty years of experience in manufacturing and distribution of skincare and personal care products. 1908 E-ventures Pvt. Ltd. runs Sublime Life, an online platform and community founded in 2019, to connect and access ethical, sustainable and clean brands from across the globe to the conscious consumer of today. The acquisition will lead Sublime Life to a projected 10 x growth in the next 4 years.
Coccoon brand by EM & EM Personal Care Pvt Ltd. is devoted to protection, pampering & nourishment with products in the skin and hair care category for men and women. Founded by Dr. Mohit Lalvani a serial entrepreneur, his ventures are focused on solving problems in the beauty and personal care industry. With a passion for formulation, knowledge, and resources from having years of experience in the industry, he established a personal care brand, Coccoon, in 2017, to stir the entire beauty industry.
Commenting on the acquisition, Dr. Deep Lalvani, 1908 E-Ventures Pvt Ltd said, “This is a significant time for us at The Company. Coccoon is a quality brand celebrated across India. Its exciting range in the personal care category aligns with our sensibilities of creating clean and environmentally conscious products. Coccoon presents us with an immense opportunity to cater to the aspirations of the wellness and beauty conscious customers around the world. We will extend our full support for Coccoon to regain its rightful glory.’’ He further added ‘’ Sublime Life, as the pioneer of the clean beauty industry in India will work closely with its customers and stakeholders to bring the best-in-class products and formulations to market. With Coccoon, the company will further enhance its product offering with performance based and concern-based ingredients and products. We look forward to growing the brand exponentially in the coming years.”
Dr. Mohit Lalvani, Founder, Coccoon said “With a core focus on well-being, our products go through a series of tests and we have been quick to establish products that are non-toxic, clinically tested, dermatologically approved and safe to use. This acquisition is a step in the right direction for us as it will unlock strong collaborations between both the brands and drive Coccoon’s growth by leveraging the global reach of 1908 E-ventures Pvt Ltd (an Ador Group Enterprise) and their varied skilled capabilities.’’
Coccoon has acclaimed products in the skin and hair care segment like sulphate free shampoos, nourishing hair masks, hair serums, polishing mists, and products like repairing night creams, moisturizers, face washes in the skin care segment.
The official acquisition took place on January 14th, 2022 and was completed after 6 weeks of planning. With this acquisition, 1908 E-Ventures further plans to build on its clean beauty platform led house of brand strategy and is geared up to further enhance the eco-system for Coccoon and accelerate growth with new product launches and marketing strength for the brand.