New Delhi: Ahmedabad-based Adsolut Media, a publisher marketplace enabling media transactions between content creators and brands, has entered into a business alliance with Gamezop, India’s leading multi-game platform.
Gamezop’s multi-game platform has over 40 million MAUs from around the world, who are monetised with 250 Mn ad impressions each month. Its advertiser-side tech allows brands to identify, target, and engage with users on the gaming platform based on granular intelligence broken down at demographic levels.
By virtue of this alliance, brands that are targeting advertising inventory on Gamezop will also have access to an additional inventory of nearly 1 billion ad impressions per month on Adsolut Media-managed publishers. Adsolut manages the digital advertising inventory for several leading publishers — including MX Player, VOOT, ZEE5, ShareChat, Gaana, Airtel, Moneycontrol, and Lokmat — and optimises advertising yields for them.
The arrangement effectively brings a new demand partner for the publishers managed by Adsolut, which will result in improved yield through increased bid pressure on their inventory as well as a better user experience with relevant promotions from premium advertisers.
“Adsolut’s reach of 1 Bn monthly impressions from key markets will be really interesting to the majority of advertisers we work with. Adsolut works with really high-quality publishers, who will stand to benefit immensely from this association,” said Karan Bohra, Head of Demand-Side Relations at Gamezop.
“Playstream, a venture by Adsolut Media for video tech and monetization, has penetrated deep across the publisher landscape in India. With Gamezop, we look to further strengthen our monetization capabilities by adding a trusted demand partner to our present stack of programmatic deals. With the festive season around the corner, our publishers will definitely benefit from this alliance,” said Aksh Chhetija, Co-founder at Adsolut Media.